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You are here: Home / Archives for startup equity

By Phil Morettini Leave a Comment

Technology Fundraising: Traditional VC Funding Vs. Equity Crowdfunding

VC funding is the old standard, well known way of capitalizing a tech business. While it is still appropriate for a small number of mobile software, SaaS and hardware companies, it’s not always understood that startups need to fit REALLY well with the VC model for a successful funding event. More on that later. The […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel investors, equity crowdfunding, startup equity, startup fundraising, Startup Management, tech fundraising, tech investors, technology venture capital, VC funding, Venture Capital, venture capital funding

By Phil Morettini Leave a Comment

SaaS Startup: 5 Key Bootstrapping vs. Fundraising Considerations

One of the very first critical decisions for a SaaS startup is deciding whether to seeking outside funding from Angels or VCs – or fund initially through a bootstrap approach. There are many factors that should be considered in this decision, some of which are the specifics of the market you are entering, your own […]

Filed Under: Business Models, Corporate Strategy, Financing, SaaS Tagged With: Angel investors, B2B, bootstrap, business model, CEO, consultant, consulting, consumer software, early stage, fundraising, high tech, management, market, Phil Morettini, PJM Consulting, Product Development, software, startup, startup budget, startup equity, strategy, VC, Venture Capital

By Phil Morettini 1 Comment

Tech Company Employee Stock Options

One mildly controversial topic in our industry is whether to provide employee stock options broadly within a tech company. Mind you, this isn’t very controversial in VC-funded companies. The only discussion in that environment is how much and to who – not whether or not. But VC-backed companies represent only a tiny fraction of the […]

Filed Under: Corporate Strategy, General Management, Operations, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, early stage, employee equity participation, employee stock options, high tech, management, Phil Morettini, PJM Consulting, software, startup, startup equity, stock options, strategy, tech, technology, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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