Your company is still young, but things are changing. The business just doesn’t “feel” like it used to, probably in a number of different ways. The change has been good! You’ve been growing, but still, some of the things happening can become unsettling. You know that as a CEO – or other C-Level manager – […]
Are You Cut Out to Be a Tech Entrepreneur?
Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]
Formulating an Effective SEO and Content Strategy for Startups
Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]
Software Company Diversification
One of the difficult strategic decisions that software industry management teams have to make is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket”. One obvious way of differentiating how much diversification is appropriate for a specific company is by company size and maturity. […]
