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You are here: Home / Archives for Startup Management

By Phil Morettini Leave a Comment

Managing Your Tech Company Out of the Startup Phase

Your company is still young, but things are changing. The business just doesn’t “feel” like it used to, probably in a number of different ways. The change has been good! You’ve been growing, but still, some of the things happening can become unsettling.  You know that as a CEO – or other C-Level manager – […]

Filed Under: General Management, Startup/Early Stage Tagged With: big company, business process, friends and family funding, Funding milestones, Funding Rounds, growth, institutional funding, process-oriented, Startup Management, startup phases, startup stages

By Phil Morettini Leave a Comment

Are You Cut Out to Be a Tech Entrepreneur?

Entrepreneurship comes close to the standing of a revered religion in the US and many parts of the world. In the software and hardware tech industries, starting up a new business is so common it’s really part of the fabric of the business. So many out there dream of starting a company and becoming a […]

Filed Under: Startup/Early Stage Tagged With: becoming a tech entrepreneur, entrepreneur, Entrepreneurship, SaaS startup, software, startup, Startup Management, tech entrepreneur

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]

Filed Under: Corporate Strategy, Financing, Operations, Startup/Early Stage, Uncategorized Tagged With: B2B, budget, CEO, channel, channel sales, consultant, consulting, consumer software, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Phil Morettini, PJM Consulting, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini 3 Comments

Software Company Diversification

One of the difficult strategic decisions that software industry management teams have to make is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket”. One obvious way of differentiating how much diversification is appropriate for a specific company is by company size and maturity. […]

Filed Under: Business Models, Corporate Strategy, General Management, Product Marketing/Management, Software/Product Development, Startup/Early Stage, Uncategorized Tagged With: business model, CEO, consultant, consulting, diversification, early stage, growth, high tech, internal product development, internal software development, M&A, management, market focus, marketing, Phil Morettini, PJM Consulting, product, Product Development, product marketing, software, startup, Startup Management, strategy, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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