Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]
Software Company Diversification
One of the difficult strategic decisions that software industry management teams have to make is finding the delicate balance between “focusing on the core business” and “not putting all of your eggs in one basket”. One obvious way of differentiating how much diversification is appropriate for a specific company is by company size and maturity. […]
Startup Mistakes by Software and Hardware Tech Companies
Starting a company, any kind of company is the hardest thing to do in business. Sez me. It’s also one of the most rewarding and fun, if you’re built for the startup experience–though not everyone is. Technology startups have their own unique challenges. There are many different ways to drive off the road, some of […]
The Future of Venture Capital Funding in High Tech
Like almost every aspect of the economy, venture capital financing of High Tech Hardware and Software startups were way down during the most recent recession. There was pressure on virtually every segment of the economy, and the worldwide financial system was in by far the greatest disarray of our lifetime. The preferred exit strategy for […]
