This is an age-old question facing software and hardware companies. In this article, we’ll examine the pros and cons of each common choice for your international expansion, including the specific conditions that should drive your decision process. These two basic options confront a tech company considering a foray outside of their home market: Set up […]
Partnering
Strategic partnering, also known as forming strategic alliances, is one of the key elements that make up the business development function in technology companies. I believe that strategic alliances and partnerships are underutilized in many ways. Conceived and executed properly, alliances can greatly extend the partner companies’ reach in the marketplace. VARIOUS AND SUNDRY […]
