This is an age-old question facing software and hardware companies. In this article we’ll examine the pros and cons, as well as the specific conditions that should drive your decision process. Two basic options confront a tech company considering a foray outside of their home market: Set up your own subsidiary, hiring your own employees […]
Partnering
Forming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology companies. I believe that alliances are underutilized in many ways. Conceived and executed properly, alliances can greatly extend each of the partner companies reach in the marketplace. VARIOUS AND SUNDRY PARTNERSHIPS There are many […]
