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You are here: Home / Archives for strategy

By Phil Morettini 7 Comments

Software and Hardware Customer Service

An underrated competency in software and hardware companies–which should be considered MUCH more important– is the customer service function. I suppose that’s only natural; tech companies are very focused on gaining strategic advantage via technological advances and product differentiation. Once the product is in good shape, companies tend to shift their primary focus from product […]

Filed Under: Corporate Strategy, General Management, Operations Tagged With: B2B, CEO, consumer software, cost center, customer service, customer support, hardware, high tech, maintenance, management, Product Development, product marketing, service, software, strategy, support, support costs, tech support, technical support, technology

By Phil Morettini 8 Comments

Flattening of the Growth Curve

In every company’s history, there comes a time (or two or three or four times!) when your momentum slows and the sales curve begins to flatten. A period of flat or declining tech company growth can be one of the most trying and frustrating times for software and hardware company managers. No, I don’t believe […]

Filed Under: Corporate Strategy, Distribution Channels, General Management, Mergers & Acquisitions, Promotion Tagged With: acquisitions, brainstorming, company growth, Flat growth, growth, hardware, high tech, M&A, management, market, marketing, product marketing, Promotion, software, strategy, tech, technology

By Phil Morettini 5 Comments

Tech Industry Strategic Advantage

How does a company compete in the long run? I’m not talking about the day-to-day stuff. What sets your company apart? What gives it a place in your software or hardware market segment that allows it to survive and hopefully, thrive? There are a lot of different terms used to describe the ability to compete.  […]

Filed Under: Business Models, Corporate Strategy, Startup/Early Stage Tagged With: business model, CEO, Competitive advantage, differential advantage, differentiation, early stage, hardware, high tech, intellectual property, IP, management, market, software, startup, strategic advantage, strategy, tech, technology, unique selling proposition, unique value propostion, usp, uvp

By Phil Morettini 5 Comments

Hiring and Retaining High Tech Employees

Among the many interesting things to examine in the management of software and hardware businesses, one of the most fascinating is the differing cultures that are created within these tech companies. Much of a company’s culture flows from the attitudes of the founders of the company. But even a bigger factor in a company’s culture […]

Filed Under: General Management, Operations, Startup/Early Stage Tagged With: compensation, consulting, Corporate Culture, early stage, employees, growth, high tech, hiring, management, retention, strategy, teamwork, Tech Employment

By Phil Morettini 9 Comments

Contrasting Software & Hardware Businesses

As regular readers are aware, much of my consulting practice centers on working with software-based companies such as SaaS and infrastructure software. But I have substantial hardware market experience as well, so I also work with hardware companies. A debate around hardware vs software business models is something that you don’t often see a lot. […]

Filed Under: Business Models, Corporate Strategy, hardware, Software/Product Development Tagged With: business model, cost advantage, direct sales, distribution, distributor, early stage, hardware, high tech, internet, management, online, product, Product Development, SaaS, semiconductor, software, software vs hardware, startup, strategy, tech, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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