Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
The Remote Office in Tech Sales & Marketing
The discussion on whether tech companies need remote offices has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends upon many factors. Including but not limited to: Your personal […]
Tech Company Employee Stock Options
One mildly controversial topic in our industry is whether to provide employee stock options broadly within a tech company. Mind you, this isn’t very controversial in VC-funded companies. The only discussion in that environment is usually about how much and to whom, not whether. But VC-backed companies represent only a tiny fraction of the total […]
Tech Company Leadership, Followers & Managing Up
A lot of people think the secret to good tech company leadership is being smart and decisive. Or maybe they believe the most important aspect is being able to inspire the troops. Or to provide adequate resources for company success. All of that is important, of course. But I think that there are other important […]
Extending ROI With Spin Off Technology Products
If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]
