Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]
Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?
This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]
Is it Crazy to Launch a Startup Software Company During a Pandemic?
How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]
Are Angel Investors Right for your Hardware or Software Business?
As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions, a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment. In addition, for many companies VC funding […]
8 Important Website Design Best Practices for Tech Companies
You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]
