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By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

Is There a Long-term Trend Away from Major US Tech Hubs Toward Distributed Teams & Remote Work?

This is a pretty hot topic as we sit here in such uncertain times. Economic downturns and other societal difficulties have often been the catalysts for major structural changes, both in  business best practices and society at large. So are we really going to see widespread fleeing of companies and tech employees away from the […]

Filed Under: Corporate Strategy, Operations Tagged With: Boston, distributed teams, major tech hubs, New York, remote work, remote worker, SaaS, silicon valley, slack, software, startup hubs, tech, tech center, tech hubs, work at home, work from home, work remotely, zoom

By Phil Morettini Leave a Comment

Is it Crazy to Launch a Startup Software Company During a Pandemic?

How good or bad will our economy be going forward? No one knows for sure, of course. But as I write this article US unemployment is approaching numbers not seen since the great depression, and the world economy as a whole isn’t much better off. Yet the US stock market (with the benefit of massive […]

Filed Under: SaaS, Startup/Early Stage, Uncategorized Tagged With: Bad economy, business downturn, Cloud Computing, innovation, market downturn, mobile software, Pandemic, software, software company, startup, tech

By Phil Morettini 1 Comment

Are Angel Investors Right for your Hardware or Software Business?

As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions,  a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment.  In addition, for many companies VC funding […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel Funding, angel investment, Angel investors, friends and family funding, Funding Rounds, fundraising, hardware, SaaS, SaaS startup, software, Startup Management, tech, VC, VC funding

By Phil Morettini Leave a Comment

8 Important Website Design Best Practices for Tech Companies

You’ve thrown up a website for your business. Maybe it’s new, maybe it’s been up for a while. Maybe you built your website enthusiastically, or maybe it was a chore. Even if you didn’t want to, you pretty much had to do it, because in business today if you don’t have one you stick out […]

Filed Under: Marcom, Online Marketing Tagged With: blog, branding, call to action, landing pages, mobile friendly, SaaS, tech, website design, website design best practices, website design errors

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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