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By Phil Morettini Leave a Comment

Can You Do an Internal Startup Within a Large Corporation?

This is an interesting question. For the purposes of this article, we will define an internal startup as a new business unit which doesn’t fit neatly within the confines of larger, mature company’s existing business activities. The general answer seems like it should be “yes”! But in practice, there are many unique “gotchas” which can […]

Filed Under: Business Models, Corporate Strategy, Startup/Early Stage Tagged With: business model, consultant, Corporate Culture, corporate startup, early stage, growth, high tech, internal startup, intrapreneur, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, VC

By Phil Morettini Leave a Comment

Tech Marketing on a Shoestring Budget

When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]

Filed Under: Marcom, Online Marketing, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, market, marketing, marketing on a shoestring budget, Phil Morettini, PJM Consulting, product marketing, SaaS, shoestring marketing, software, startup, tech, technology

By Phil Morettini Leave a Comment

Do You Have The Startup Support System To Go The Distance?

Sometimes what seems like the smallest of things can actually be the most important. I find this particularly true in a tech startup environment, where the margin of error for success is very thin almost by definition. When starting up a software or hardware company the focus is rightly on critical topics like product strategic […]

Filed Under: Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, early stage, high tech, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

Does Blockchain Fit in Your Technology Stack?

Bitcoin and by corollary it’s key underlying technology – Blockchain – have been all over the news this year. Not just the financial news or the business news, but pretty much every media outlet of any kind has rarely gone more than a few days without some type of BitCoin or Blockchain coverage. And why […]

Filed Under: Corporate Strategy, Software/Product Development Tagged With: bitcoin, Blockchain, consultant, consulting, crypto, currency, fintech, Phil Morettini, PJM Consulting, product, Product Development, product management, SaaS, software, software development, Software Product, strategy, tech, tech stack, technology, technology stack

By Phil Morettini Leave a Comment

The Tech Startup Company: Filling in the Gaps

There are a lot of ways to look at the journey of starting and growing a tech startup company to maturity. One way to look at it is like solving a puzzle. A big, scary, complex puzzle with thousands of shapes, colors and pieces. Every tech startup, from the most royal, well-funded ones to the […]

Filed Under: Corporate Strategy, General Management, Interim Executive Management, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, Product Development, SaaS, software, startup, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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