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You are here: Home / Archives for tech company

By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

12 Common Hiring Mistakes in Tech Companies

Hiring well is one of the most difficult – and in my opinion critical – tasks for any tech CEO and his management team, especially in the early days. There are a lot of different approaches and opinions the optimal hiring process. There are a lot of software companies out there these days promising to […]

Filed Under: General Management, Operations Tagged With: consultant, consulting, Corporate Culture, early stage, hardware, high tech, hiring, hiring mistakes, HR, human resources, management, Phil Morettini, PJM Consulting, SaaS, software, startup, tech, tech company, tech company culture, tech company hiriing, technology

By Phil Morettini Leave a Comment

Tech Company Leadership, Followers & Managing Up

A lot of people think the secret to good tech company leadership is being smart and decisive. Or maybe they believe the most important aspect is being able to inspire the troops, or provide the proper resources for the company to be successful. All of that is important, of course. But I think that there […]

Filed Under: General Management Tagged With: CEO, consultant, consulting, Corporate Culture, decision making, decisions, follower, Hewlett Packard, high tech, HP, HP Way, leadership, managing up, Phil Morettini, PJM Consulting, strategy, tech, tech company

By Phil Morettini 1 Comment

Shooting Stars or Industry Stalwarts—What Makes a Great High Tech Company?

You’ve seen them many times. The software company starts off like a bullet, racing at the high-tech company equivalent of 0-60 mph in 4 seconds. These companies often come out of nowhere and are an immediate factor in their market.   There are many examples, in nearly every major market segment. The original browser company, […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: business model, Facebook, Google, growth, Hewlett Packard, high tech, high tech company, HP, management, Microsoft, netscape, online, Phil Morettini, PJM Consulting, software, strategy, tech, tech company, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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