There is a lot of different stuff written about sales and marketing, and even more specifically, tech sales & marketing. Much of it is very good. Some is awful. What I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, these […]
Compensating the High Tech Sales Force
A sometimes controversial topic within software and hardware companies is how to best compensate the tech sales force. How much is required? How much is too much? What’s the best mix of salary and incentive comp? If you’ve read anything I’ve written before, you’ll find my next comment very familiar: It all depends on your […]
