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You are here: Home / Archives for tech startups

By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini Leave a Comment

The Series A Funding Squeeze

More and more startups are getting seed funding these days and have for a number of years. That’s a good thing. Below we’ll discuss some of the reasons for this phenomenon. But at least partially as a result of this good fortune for software, SaaS and other startups, a second phenomenon has occurred along with […]

Filed Under: Corporate Strategy, Financing Tagged With: early stage, Funding milestones, Funding Rounds, fundraising, mobile software, SaaS, Series A, Series A funding, software, tech startup, tech startups, VC, VC funding, Venture Capital

By Phil Morettini Leave a Comment

Formulating an Effective SEO and Content Strategy for Startups

Marketing is hard. Marketing is harder still for an early stage software, SaaS or hardware company. You are at a severe disadvantage in many respects vs. your larger, more established competitors: including brand, money, personnel resources and much more. One thing that can even the playing field is your expertise and knowledge, when coupled with […]

Filed Under: Online Marketing, Social media, Startup/Early Stage Tagged With: content marketing, content strategy for startups, marketing campaigns, SaaS startup, seo, Social Media Marketing, startup, Startup Management, tech startups

By Phil Morettini Leave a Comment

8 Obvious (and Not So Obvious) Keys to Tech Startup Success

A lot of tech startup success advice tends to be recycled over and over. I do find that much, but not all, of that conventional wisdom tends to ring true in a high percentage of circumstances. But I also think that it’s important to be open to strategies and tactics that go against the grain […]

Filed Under: Corporate Strategy, Startup/Early Stage Tagged With: consultant, consulting, early stage, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, startup, startup success, strategy, successful tech startups, tech, tech startup, tech startup success, tech startups, technology

By Phil Morettini Leave a Comment

7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups

So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is very, very long. I like to say that the act of starting a software or hardware company is barely a rational act. The deck is stacked against tech startups and the odds of success are […]

Filed Under: Corporate Strategy, General Management, hardware, SaaS, Software/Product Development, Startup/Early Stage Tagged With: CEO, consultant, consulting, early stage, hardware, high tech, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, tech startup, tech startups, technology, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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