No one answers the telephone anymore. What does this signal about the importance of customer service? At least, technology companies in the US surely don’t answer the phone. With big companies, you are either presented with an endless phone tree–“press 1 for a company directory”–or the newest innovation in communications technology: the cheerful “automated voice […]
Software and Hardware Customer Service
An underrated competency in software and hardware companies–which should be considered MUCH more important– is the customer service function. I suppose that’s only natural; tech companies are very focused on gaining strategic advantage via technological advances and product differentiation. Once the product is in good shape, companies tend to shift their primary focus from product […]
