A question that often arises with early-stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers/retailers, or OEM partners?” Best Technology Sales Method: It depends The answer, like most topics discussed in this forum, is rarely as […]
Favoritism in the High Tech Workplace
I’m going to address a topic that isn’t often discussed formally by top management within a business, certainly not out in the open: favoritism in the workplace. It’s a major topic in HR circles, I’m sure. It’s also a major topic in hushed tones around the virtual water cooler (in these hybrid work times) and […]
Should You License Your Technology?
When should you license your technology to other companies? This can be a complicated question since one of my core beliefs is “no one sells your product as well as you do.” So technology licensing is no simple topic. Depending upon your personal tendencies, there may be a bias toward holding everything you develop close […]
Shooting Stars or Industry Stalwarts—What Makes a Great High Tech Company?
You’ve seen them many times. The software company starts off like a bullet, racing at the high-tech company equivalent of 0-60 mph in 4 seconds. These companies often come out of nowhere and are an immediate factor in their market. There are many examples, in nearly every major market segment. The original browser company, […]
High Tech Product Planning
There are many ways to skin a cat, so the old saying goes (a terrible expression that it is!). Product planning of software and hardware tech products seems to fit in the same category. There are some models that you tend to see over and over again. And there are a lot of different ways […]
