Content Marketing is very much a mainstream marketing activity these days, in nearly all segments of the marketplace. It’s particularly important of tech savvy buyers looking for education in a particular product category. It’s rise in importance corresponds with the general degradation of outbound marketing response rates, along with Internet-driven prospect preferences toward more control […]
B2B Social Selling and Marketing Strategy
As we sit here in 2026, sales and marketing are still the same. And totally different. In my long career, the actual fundamentals of sales and marketing haven’t changed a bit. Contrary to the belief of some. However, the platforms, technologies, and tactical methods have changed and will continue to change dramatically. This is the […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]
5 Sales Tactics A Tech Sales Force Should Never Use
Hiring salespeople usually feels like a pretty straightforward exercise. And really, the job itself seems pretty straightforward as well. But don’t confuse straightforward with easy. It’s not, and if bad practices creep into the sales rep’s bag, it becomes even harder. It never ceases to amaze me how many bad practices are utilized by many […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some email marketing, PPC, SEO, etc. Most likely accelerated by the fast-emerging AI tools of today. If your software or hardware company is more mature, you’ve done a LOT of these and probably a lot more in […]
