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You are here: Home / Archives for technical white paper

By Phil Morettini Leave a Comment

White Papers in the High Tech and Software Marketing Mix

There are many marketing methods in Software and IT marketing that can be appropriate in some–but not all situations. I’d put White Papers in that category. The term “white paper” is a broadly used term, and can mean different things to different people. There are non-technical and technical white papers. I define a white paper […]

Filed Under: Marcom, Online Marketing, Promotion Tagged With: automated sales process, B2B, complex, consultant, consulting, high tech, IT, lead gen, lead generation, marketing, mix, Phil Morettini, PJM Consulting, PPC, product marketing, Promotion, prospect, sales cycle, sales funnel, seo, Social media, software, tech, tech white paper, technical white paper, White Paper

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PJM Consulting
San Diego, CA 92130
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Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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