Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]
Transforming Your Technology Company Culture Through Happy Employees
I’ve written about corporate culture a number of times in previous articles. While not as well-covered as the “harder” sciences of business management, it is still a topic of great interest to many tech businesses. In this article I’ll discuss 5 categories to consider if you have an interest in improving employee relationships, leading to […]
