So what keeps you up at night? If you’re a tech startup CEO or founder, the list of possibilities is long. I often say starting a software or hardware company is barely a rational act. The deck is stacked against tech startups. And the odds of success are almost invariably quite long. But some aspects […]
Tech Startup Social Media Strategy and Tactics
Everyone knows that social media marketing is a CRITICAL promotion tactic these days. But what a huge corporation does on a social media platform to promote its brand is usually quite different from that of a hardware, SaaS, or software startup. Mostly, this has to do with the vast difference in monetary and personnel resources […]
6 Egregious Habits of IT Company CEOs
My first job in the IT industry was at HP way back when. The enlightened management style that I encountered at the time was a revelation. I had worked early in my career at large, “old-school” industrial companies. “Top-down” authoritarian management approaches (and other practices much worse) in that industry were still the norm. The […]
B2B Social Selling and Marketing Strategy
As we sit here in 2026, sales and marketing are still the same. And totally different. In my long career, the actual fundamentals of sales and marketing haven’t changed a bit. Contrary to the belief of some. However, the platforms, technologies, and tactical methods have changed and will continue to change dramatically. This is the […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]
