Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
A Software Startup Video Case Study
Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series
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Starting Software Product Businesses Within Service Companies
My consulting practice mainly focuses on commercial software product businesses, whether traditionally licensed, mobile, open source or SaaS. Or some combination of all of these. Many software product businesses are originally organized with that specific purpose in mind. But a remarkable number of others started from within another business. Let’s take a look at software […]
Creating a Distribution Channel Where One Doesn’t Exist
One of the least well-understood activities in growing a hardware or software business is the building of distribution channels. This looks very easy to the uninitiated. But in reality, it’s extremely difficult. Many subtleties are far from obvious and some aspects that are necessary for success are downright counter-intuitive. Building a distribution channel strategy for […]
