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By Phil Morettini 1 Comment

Is a Strong Rolodex Important in Technology Businesses?

I always get this comment: “We’re looking for a VP-Sales/VP-Business Development/Sales Manager/Sales Rep with a strong Rolodex in the (pick your market segment) market”. I’m using “Rolodex” as a generic term for “contacts” since the advent of CRM software. But how important is a strong Rolodex really in the IT business? In my opinion, it’s […]

Filed Under: Business Development, General Management, sales, Startup/Early Stage Tagged With: B2B, B2C, CRM, direct sales, early stage, hardware, high tech, investor, management, market, market segment, marketing, product marketing, rolodex, sales force, semiconductor, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

Bear with me on this one, as the title may leave you feeling a bit confused. But trust me, I will show you the connection! I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, Product Marketing/Management, Startup/Early Stage Tagged With: B2B, B2C, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Pricing, product, Product Development, product management, product marketing, Retail, retail software, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Separating Technology Wheat from the Chaff

New ideas, technologies, and products come down the pike rapidly in software and hardware businesses. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long-run, big-time hits. How can you tell which products will become hits out of a sea of […]

Filed Under: Corporate Strategy, General Management, market research, Product Marketing/Management Tagged With: B2B, CEO, channel, consumer software, cost, cure looking for a disease, defensible, distribution, hardware, high tech, management, market, marketing, patent, product, product management, software, startup, strategic planning, strategy, tech, technology, trade secret, VC, Venture Capital

By Phil Morettini 5 Comments

Are There Any Software Segments The Cloud Won’t Swallow?

It’s become pretty clear in the last couple of years that we are heading irrevocably toward a cloud-dominated future in the software business. The evidence is irrefutable. To attempt to get a traditionally licensed PC or enterprise software business funded by an institutional investor would be a suicide mission these days. Whether it’s SaaS, PaaS, […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: application service provider, ASP, business model, cloud, Cloud Computing, cloud-based, consultant, consulting, consumer software, hardware, high tech, IaaS, internet, management, market, mobile software, on premises software, online, open source, PaaS, Phil Morettini, PJM Consulting, SaaS, security, service levels, software, strategy, tech, technology, traditional software license, traditionally licensed, VC, Venture Capital, web-based software

By Phil Morettini 3 Comments

Health of the Tech Economy

I was reading an article recently about how the number of new tech startups in my local San Diego area has doubled, to 70 new companies, compared to the same quarter last year. More than half of those startups were in software, computer hardware or communications. The article included a number of other criteria useful […]

Filed Under: Corporate Strategy, Financing, General Management, market research, Mergers & Acquisitions Tagged With: Capital Spending, economy, forecast, high tech, M&A, Phil Morettini, PJM Consulting, software, startup, stock market, strategy, tech, Tech Economy Health, Tech Employment, technology, VC, Venture Capital

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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