Here’s an important discussion for most software companies in the software product planning stage and the downstream active software product marketing phase. In what manner will the product be marketed? The decisions to be made in these phases are separate but closely related. Discussions on this topic need to happen! Regardless of whether you are […]
Structuring a High Tech Sales Force
There are many ways to organize a sales force for a software or hardware company. In my opinion, there is no one “right” way. There is only the BEST way for the unique circumstances of your current company. Like most aspects of developing a technology-based company, there are guidelines. But, there is no exact road […]
