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You are here: Home / Archives for VP Sales

By Phil Morettini 2 Comments

The Tech Company Equivalent of the Canary in the Mineshaft

For those of you puzzled by the title above, long ago canaries were used in the mining industry as leading indicators of looming catastrophe underground. When the canary was overcome by and died from dangerous levels of gas in the mine, things were about to get very bad–and it was time to get out. So […]

Filed Under: Corporate Strategy, enterprise software, General Management, hardware, sales Tagged With: Canary in the coal mine, Canary in the mine, CEO, channel sales, consulting, direct sales, hardware, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, sales, sales force, software, tech, technology, Vice President of Sales, VP Sales

By Phil Morettini 4 Comments

Integrating Sales & Marketing at Software and Hardware Companies

In some – but not all – tech companies the Sales and Marketing functions are managed separately. They are separate, but closely related functions that some people without a strong background in either function have a tendency to confuse. Normally, there is a VP or Director heading up the Marketing department, and another VP or […]

Filed Under: General Management, Operations, Product Marketing/Management, Promotion, sales Tagged With: CEO, company politics, compensation, conflict, consultant, consulting, consumer software, department, departmental conflict, forecast, lead generation, management, marketing, MBO, Organizational Structure, Phil Morettini, PJM Consulting, product management, product marketing, sales, sales organization, software, tech, technology, VP Marketing, VP Sales, VP Sales and Marketing

By Phil Morettini 5 Comments

BIG S, little m

Don’t worry; this isn’t going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in software and hardware tech companies are doing to themselves and their companies. What I’m referring to is the VP who gets hired to manage both the […]

Filed Under: sales, Software/Product Development Tagged With: channel, consultant, early stage, high tech, management, market, marketing, Phil Morettini, PJM Consulting, product management, product marketing, SaaS, sales, sales force, software, startup, VAR, VP Sales, VP Sales and Marketing

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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