By now, every company has grasped the importance of having a social media presence on the web. Or have they? In discussions with potential clients and others I am actually amazed how many folks even now still have done little or nothing in the area of social media marketing. In the many cases where they […]
Is SEO a Legitimate Marketing Technique?
I have definite ideas on this question. But what got my attention recently was a reference to SEO in a prime time television show (one of the legal dramas) on one of the major US networks. It went something like this: Lawyer: “What are you concerned about?” Client: “I’m concerned that the jury will have […]
Google Chrome–a Strategic Platform or just another Browser?
Google’s new Chrome Browser came out a few weeks ago to quite a bit of attention. It’s big news 1) because it’s from Google and 2) it brings back memories of the “browser wars”, and seems like it could potentially signal the next big battleground in the intense rivalry between Google and Microsoft. I’ve downloaded […]
More SEO Tools
From time to time, I let you know about some of the more useful (out of the abundant crop available on the Internet!) online tools for Search Engine Optimization (SEO) that I have come across. So here’s the latest batch of valuable, and free, widgets that I’ve found: The first is a site that checks […]
Search Engine Optimization (SEO) Through Online Bookmarking
I’ve spent a fair amount of time talking about Search Engine Optimization in the past. The reason is that in the new century, this is as fundamental to marketing success as print advertising in the last fifty years, and maybe billboard advertising in the fifty years previous to the last fifty. The details and tactics […]
