Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003. So while I haven’t been involved since the very beginning, I consider myself an early […]
Will Microsoft’s BING Finally Bring Success in the Search Engine Market?
Microsoft’s new search service is called BING, and takes a contrarian approach to the simple Google Interface. The BING interface is kind of a cross between Google and the Yahoo Directory, with a bit of Expedia, MapQuest, Shopping.com, UTube and Flicker thrown in for good measure. Never accuse Microsoft of being modest in their ambitions–this […]
Which Online Advertising Platforms Should You Include in Your Marketing Mix?
I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]
SEO From an IT Company CEO Perspective
Internet Marketing has been a big deal for a long time now; it’s definitely mainstream marketing at this point. But Internet Marketing means different things to different people—Social media marketing, banner advertising, pay-per-click ads, email newsletters, email direct marketing, affiliate marketing, electronic press releases, etc. Any and all of these may be an important part […]
