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By Phil Morettini 2 Comments

Does Pay Per Click (PPC) Advertising Still Work?

Modern PPC advertising was pioneered in 1998 by Overture who was later bought by Yahoo. It really hit it’s stride in 2000 when Google introduced the AdWords platform. I’ve been managing PPC campaigns for myself and my clients since 2003.  So while I haven’t been involved since the  very beginning, I consider myself an early […]

Filed Under: B2C, Business Models, Marcom, Online Marketing, Product Marketing/Management, Promotion, SaaS, Social media Tagged With: advertiser, advertising, adwords, channel sales, consultant, consulting, Google, internet, marketing, Microsoft, online, Overture, Phil Morettini, PJM Consulting, PPC, ROI, software, Yahoo

By Phil Morettini Leave a Comment

Will Microsoft’s BING Finally Bring Success in the Search Engine Market?

Microsoft’s new search service is called BING, and takes a contrarian approach to the simple Google Interface. The BING interface is kind of a cross between Google and the Yahoo Directory, with a bit of Expedia, MapQuest, Shopping.com, UTube and Flicker thrown in for good measure. Never accuse Microsoft of being modest in their ambitions–this […]

Filed Under: Corporate Strategy, General Management, Online Marketing, Uncategorized Tagged With: consulting, consumer software, Google, marketing, Microsoft, online advertising, online services, Phil Morettini, PJM Consulting, search engine, search engine marketing, strategy, Yahoo

By Phil Morettini 1 Comment

Which Online Advertising Platforms Should You Include in Your Marketing Mix?

I often write about online marketing, as many of my regular readers know. A frequent topic of mine is Pay-Per-Click (PPC) advertising, also known as Cost-Per-Click (CPC). Occasionally, people will refer to this marketing vehicle as Search Engine Advertising. What you’re hearing this called more and more is “Google Adwords”. HAS GOOGLE ADWORDS “BECOME” ONLINE […]

Filed Under: B2C, enterprise software, Marcom, Online Marketing, Product Marketing/Management, Promotion, sales Tagged With: acquisition, adcenter, advertising, adwords, CPC, Google, internet, Microsoft, online, Overture, PPC, search engine, Yahoo, Yahoo Search Marketing

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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