Morettini On Management

The Quarterly Newsletter of PJM Consulting


Fall 2016





I hope that you've been happy and healthy personally and that business is good as well. Here for your reading pleasure is the PJM Consulting Newsletter- Fall 2016 Edition.


This quarter's newsletter contains a couple of articles on different elements of corporate strategy for software and hardware companies: One on focus vs. diversification and a second on talent acquisition to maintain your corporate culture.  A third article addresses a very critical topic for software/SaaS companies, finding software product/market fit.


 I'd like to use this newsletter as an opportunity to suggest a discussion with you on issues of similar importance within your own company. Call or email me if you'd like to have an informal discussion on any of these articles, or related topics. If you don't wish to engage on a personal level but still have an opinion to offer, please consider posting a comment directly to one of the  articles.


I would also welcome your call if you have a potential engagement to discuss. Please reach out to me at your convenience; our contact information is at the bottom of the newsletter. Now to the fall newsletter articles: 



Software Product/Market Fit 


Finding a good product/market fit is ESSENTIAL for a software or SaaS business to both survive and thrive. But there's no easy formula to follow to find it - and even to know for sure you've gotten there when you have! Read on for some suggestions on how to find and measure when you've reached software product/market fit:  Read Article



Business Diversification vs. Focus in Tech Companies


Focus is a very important attribute for most technology companies to stay true to, especially in startup phase. But at other times the opposite of focus - diversification - is absolutely critical to the success and even survival of the business. How do you evaluate which of these approaches should be driving your strategy?  Read Article


Hiring to your Tech Company Culture


Some tech executives don't believe that corporate culture is a critical component of long-term company success. We do. But even those that believe culture is important often don't attach the maintenance of that culture closely enough to company hiring practices. Here's a run-down on common types of cultures and some advice on hiring to keep yours strong:  Read Article


Please enjoy the articles; feedback in the form of comments or sharing this newsletter with your colleagues is appreciated if you find them useful. 


Also, if you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

We also now have a FaceBook Software Industry Management Group if that's your preferred social media platform:


Finally, please do keep us in mind for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to: 

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

If you'd like to talk about a specific potential engagement, start an introductory conversation or just say "hi", please contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting







PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior manageRs


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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