Hi,
I hope that you've
been happy and healthy personally and that business is good
as well. Here for your reading pleasure is the PJM Consulting
Newsletter- Fall 2016 Edition.
This quarter's newsletter contains a couple of
articles on different elements of corporate strategy for software and
hardware companies: One on focus vs. diversification and a second on
talent acquisition to maintain your corporate culture. A
third article addresses a very critical topic for software/SaaS companies, finding software
product/market fit.
I'd like to use this newsletter as an
opportunity to suggest a discussion with you on issues of
similar importance within your own company. Call or email
me if you'd like to have an informal discussion on any of these
articles, or related topics. If you don't wish to engage on a
personal level but still have an opinion to offer, please consider
posting a comment directly to one of the articles.
I would also welcome your call if you have a
potential engagement to discuss. Please reach out to me at your
convenience; our contact information is at the bottom of the
newsletter. Now to the fall newsletter articles:
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Software
Product/Market Fit
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Finding a good
product/market fit is ESSENTIAL for a software or SaaS business to
both survive and thrive. But there's no easy formula to follow to
find it - and even to know for sure you've gotten there when you have!
Read on for some suggestions on how to find and measure when you've
reached software product/market fit: Read
Article
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Business
Diversification vs. Focus in Tech Companies
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Focus
is a very important attribute for most technology companies to stay
true to, especially in startup phase. But at other times the opposite
of focus - diversification - is absolutely critical to the success and
even survival of the business. How do you evaluate which of these
approaches should be driving your strategy? Read
Article
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Hiring to your
Tech Company Culture
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Some tech executives don't believe that
corporate culture is a critical component of long-term company success.
We do. But even those that believe culture is important often
don't attach the maintenance of that culture closely enough to company
hiring practices. Here's a run-down on common types of cultures and
some advice on hiring to keep yours strong: Read Article
Please enjoy the articles; feedback in the form of
comments or sharing this newsletter with your colleagues is
appreciated if you find them useful.
Also, if you haven't joined already, check out
our Linkedin Networking/Discussion Group.
Software
Industry Management
We also now have a FaceBook Software Industry
Management Group if that's your preferred social media platform:
https://www.facebook.com/groups/softwareindustrymanagement/
Finally, please do keep us in mind for your
consulting or interim management needs. PJM Consulting offers
a variety of customized services that can improve the revenue and
profitability growth of your business, including but not limited
to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
If you'd like to talk about a specific potential
engagement, start an introductory conversation or just say
"hi", please contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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