I'd like to welcome you to
the Fall Edition of the quarterly Morettini on Management
Newsletter.
Hopefully business has been good for your company
during the last quarter and the forward outlook is strong as
well.
I would also welcome your call if you would
like to discuss the content of an article or have a potential
engagement to discuss. Please reach out to me at your convenience; our
contact information is at the bottom of the newsletter. Let's move
on to the articles:
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Tech Startup
Social Media Strategy and Tactics
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How different is social
media strategy of software and hardware startups vs. established tech
companies? There is of course a lot of overlap, but
the differences in available resources should be a factor in
your approach. Check out our discussion: Read
Article
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7 Key Questions
that Often Become Recurring Nightmares for Founders of Tech Startups
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What
are the key things that keep a startup CEO/founder up at night? Take a
look out of list of seven common sources of nightmares for tech startup
executives: Read
Article
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B2C Strategies
to Enhance Growth of B2B Software Companies
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Our last article discusses the intersection of
strategies between consumer and B2B software businesses. Which commonly
used B2C strategies should B2B software and SaaS companies go "all
in" on? Read Article
If you enjoy the articles, feedback in the form of
comments or sharing this newsletter with your colleagues would be
appreciated.
If you haven't joined already, check out our
Linkedin Networking/Discussion Group.
Software
Industry Management
If you prefer Facebook over LinkedIn, we also
have a Software Industry Management Group on that platform as well:
https://www.facebook.com/groups/softwareindustrymanagement/
Please think of us for your consulting or interim
management needs. PJM Consulting offers a variety of customized
services that can improve the revenue and profitability growth of your
business, including but not limited to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
Contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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