Morettini On Management

The Quarterly Newsletter of PJM Consulting


fall 2017




I'd like to welcome you to the Fall Edition of the quarterly Morettini on Management Newsletter.

Hopefully business has been good for your company during the last quarter and the forward outlook is strong as well.

I would also welcome your call if you would like to discuss the content of an article or have a potential engagement to discuss. Please reach out to me at your convenience; our contact information is at the bottom of the newsletter. Let's move on to the articles:



Tech Startup Social Media Strategy and Tactics


How different is social media strategy of software and hardware startups vs. established tech companies? There is of course a lot of overlap, but the differences in available resources should be a factor in your approach. Check out our discussion:  Read Article



7 Key Questions that Often Become Recurring Nightmares for Founders of Tech Startups


What are the key things that keep a startup CEO/founder up at night? Take a look out of list of seven common sources of nightmares for tech startup executives: Read Article


B2C Strategies to Enhance Growth of B2B Software Companies


Our last article discusses the intersection of strategies between consumer and B2B software businesses. Which commonly used B2C strategies should B2B software and SaaS companies go "all in" on? Read Article


If you enjoy the articles, feedback in the form of comments or sharing this newsletter with your colleagues would be appreciated.

If you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to:

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting









PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 



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