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  Morettini On Management

The Quarterly Newsletter of PJM Consulting


March 22, 2016




Welcome to the PJM Consulting Newsletter-Spring 2016 Edition.  


The overall economic cycle is getting a bit "long in the tooth" in the US. The US has been in a slow, steady but unspectacular recovery since the great recession of 2008. Worldwide, the recovery has been quite a bit choppier and less robust overall. China has been slowing during this period and many other emerging economies have suffered as a result of the drop in  energy and metal commodity prices.


So how is your software or hardware-based business faring in this economic environment? Is your market segment expanding, contracting or stagnant? I'd love to hear about your company's specific market segment conditions. Drop me a line or call if you'd like to exchange thoughts on what we're seeing @ PJM Consulting. As always, if you have a potential engagement to discuss, please reach out to us at your convenience. Now on to the new articles of our Spring newsletter: 



The Shelf Life of the Tech Company CMO


How long did it take to hire your most recent CMO? And how long did the previous one last? We'll take a look at the hiring, firing, care and feeding of this important senior executive role:  Read Article



VERY Early Stage Tech Sales & Marketing


A great deal is written about both marketing and sales and also a large amount specifically on those functions in the tech business. But much less focus is put on sales and marketing at the EARLIEST stages--and it can be quite different from these functions later in a company's development. Here's our take on how to approach those early days:  Read Article


Navigating IoT Technology Market Opportunities


IoT and M2M are huge technology market buzzwords these days. But where are we really at in the development of this market trend, and how do you segment this huge, expanding market opportunity to exploit it for your own business? We present some ideas on how to approach this task:  Read Article


Please enjoy the articles; feedback in the form of comments or sharing with your colleagues is appreciated if you find them useful. 



Also, if you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

We also now have a FaceBook Software Industry Management Group if that's your preferred social media platform:




Finally, please do keep us in mind for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to: 

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

If you'd like to talk about a specific potential engagement, start an introductory conversation or just say "hi", please contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting






PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior manageRs


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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