Welcome to the PJM
Consulting Newsletter-Spring 2016 Edition.
The overall economic cycle is getting a bit
"long in the tooth" in the US. The US has been in a slow,
steady but unspectacular recovery since the great recession of 2008.
Worldwide, the recovery has been quite a bit choppier and less robust
overall. China has been slowing during this period and many other
emerging economies have suffered as a result of the drop in
energy and metal commodity prices.
So how is your software or hardware-based business
faring in this economic environment? Is your market segment expanding,
contracting or stagnant? I'd love to hear about your company's
specific market segment conditions. Drop me a line or call if you'd
like to exchange thoughts on what we're seeing @ PJM Consulting. As
always, if you have a potential engagement to discuss, please reach out
to us at your convenience. Now on to the new articles of
our Spring newsletter:
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The Shelf Life
of the Tech Company CMO
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How long did it take to
hire your most recent CMO? And how long did the previous one last?
We'll take a look at the hiring, firing, care and feeding of this
important senior executive role: Read
Article
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VERY Early Stage
Tech Sales & Marketing
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A
great deal is written about both marketing and sales and also
a large amount specifically on those functions in the tech
business. But much less focus is put on sales and marketing at the
EARLIEST stages--and it can be quite different from these functions
later in a company's development. Here's our take on how to approach
those early days: Read
Article
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Navigating IoT
Technology Market Opportunities
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IoT and M2M are huge technology market buzzwords
these days. But where are we really at in the development of this
market trend, and how do you segment this huge, expanding market
opportunity to exploit it for your own business? We present some ideas
on how to approach this task: Read Article
Please enjoy the articles; feedback in the form of
comments or sharing with your colleagues is appreciated if
you find them useful.
Also, if you haven't joined already, check out
our Linkedin Networking/Discussion Group.
Software
Industry Management
We also now have a FaceBook Software Industry
Management Group if that's your preferred social media platform:
https://www.facebook.com/groups/softwareindustrymanagement/
Finally, please do keep us in mind for your
consulting or interim management needs. PJM Consulting offers
a variety of customized services that can improve the revenue and
profitability growth of your business, including but not limited
to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
If you'd like to talk about a specific potential
engagement, start an introductory conversation or just say
"hi", please contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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More Popular Articles
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