It's late March and
along with all the early new shoots of growth comes the Spring Edition
of the Morettini on Management Newsletter!
Hopefully your company is thriving so far in
the new year. There are currently many opportunities and
uncertainties in the technology industry - as there always is. The
change in government in the US is certainly
not the least of these. How's "Trumponics" treating
you so far - wherever you're located? I'd love to hear your take
on the current business environment, as well as your expectations going
forward.
As is our custom, we've go three new articles on
important software and hardware company management topics. This
quarter's articles include discussions on "no-no's" for a
tech sales force, areas
where startups often waste scarce resources and the importance of
social sales and marketing
techniques for technology companies in 2017. Use the links below
to access the new articles; some of our more popular past articles are
also linked in the right column below.
Please call or email me if you'd like to have
an informal discussion on any of these articles, or any other
technology industry management topic. If you don't wish to engage
on a personal level but still have an opinion to offer, please consider
posting a comment directly to one of the articles.
I would also welcome your call if you have a
potential engagement to discuss. Please reach out to me at your
convenience; our contact information is at the bottom of the
newsletter. Now to the newsletter articles:
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5 Sales Tactics
A Tech Sales Force Should Never Use
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There are many cook-book
approaches to sales out
there. I've never been a big proponent of any one particular sales methodology or approach. But I do feel
strongly about what tech sales
folks SHOULDN'T do: Read
Article
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6 Common Areas
Where a Tech Company Startup Budget is Wasted
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Maximizing the runway afforded by your startup
budget is a critical activity that can make the difference between
ultimate success and premature crib death. This article
discusses 6 types of spending to be cautious about early on: Read
Article
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B2B Social
Selling and Marketing Strategy
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What's working in your sales
and marketing mix in 2017? Chances are that some of the more mature
methods aren't working as well these days. Unless you've had your head
in the sand for the last few years you've probably at least dipped your
toes into social media sales
and marketing. Here we discuss the whys and hows: Read Article
If you enjoy the articles, feedback in the form of comments or
sharing this newsletter with your colleagues would be
appreciated.
If you haven't joined already, check out our
Linkedin Networking/Discussion Group.
Software
Industry Management
If FaceBook is preferred over LinkedIn, we
also have Software Industry Management Group on that platform
as well:
https://www.facebook.com/groups/softwareindustrymanagement/
Lastly, please think of us for your consulting or
interim management needs. PJM Consulting offers a variety of
customized services that can improve the revenue and profitability
growth of your business, including but not limited to:
- Coaching/advice/mentoring
- Assistance with
growth initiatives such as a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim
Senior Executives
If you'd like to talk about a specific potential
engagement, start an introductory conversation or just say
"hi", please contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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More Popular Articles
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