Welcome to the
Summer Edition of the Morettini on Management Newsletter!
We'll get right to it with an overview of our three
new articles for this quarter. Our current
articles cover quite a breath of topics of interest to
senior managers of software and hardware companies. They deal with
capitalization strategy for SaaS startups, the importance of content
marketing for most technology companies and the worst management
practices that I've witnessed from IT industry CEOs. Please use the
links below to access the new articles. On the right side of
this newsletter you'll also find links to some of our more popular
articles, as well as a description of our various service
offerings and a few videos we've thrown together on tech industry
management topics.
Would love to hear from you via email or a
phone call if you'd like to have a discussion on any of these articles
or any other technology industry management topic. If you
don't have time to reach out personally, please do post a comment
directly to one of the articles if you have something to add on
the topic. Sharing this newsletter or the individual articles contained
in it with your colleagues and social media networks is also
appreciated.
I would also welcome your call if you have a
potential engagement to discuss. Please reach out to me at your
convenience; our contact information is at the bottom of the
newsletter. Let's move on to the articles:
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SaaS Startup: 5
Key Bootstrap vs. Fundraising Considerations
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There Raising money from
a Blue Chip VC is the sexy be-all, end-all of capitalization strategy
for most SaaS startups. But is it always realistic and is raising
outside capital always the right thing to do? Read
Article
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The Importance
of Content Marketing for Tech Startups
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Content
Marketing is a very mainstream online marketing activity these days,
especially in the tech business. But since it is on the
resource-intensive end of the marketing spectrum sometimes it isn't
given the full attention that it deserves. Read on for why that's
usually a mistake: Read
Article
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6 Egregious
Habits of IT Company CEOs
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Our final article this month reviews some of the
most ineffective practices we've come across in the management of
technology-based companies. Read on for a list of the worst offenses: Read Article
If you enjoy the articles, feedback in the form of
comments or sharing this newsletter with your colleagues would be
appreciated.
If you haven't joined already, check out our
Linkedin Networking/Discussion Group.
Software
Industry Management
If you prefer FaceBook over LinkedIn, we
also have Software Industry Management Group on that platform
as well:
https://www.facebook.com/groups/softwareindustrymanagement/
Lastly, please think of us for your consulting or
interim management needs. PJM Consulting offers a variety of
customized services that can improve the revenue and profitability
growth of your business, including but not limited to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
If you'd like to talk about a specific potential
engagement, start an introductory conversation or just say
"hi", please contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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More Popular Articles
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