Morettini On Management

The Quarterly Newsletter of PJM Consulting

Summer 2017



Welcome to the Summer Edition of the Morettini on Management Newsletter! 

We'll get right to it with an overview of our three new articles for this quarter. Our current articles cover quite a breath of topics of interest to senior managers of software and hardware companies. They deal with capitalization strategy for SaaS startups, the importance of content marketing for most technology companies and the worst management practices that I've witnessed from IT industry CEOs. Please use the links below to access the new articles. On the right side of this newsletter you'll also find links to some of our more popular articles, as well as a description of our various service offerings and a few videos we've thrown together on tech industry management topics. 


Would love to hear from you via email or a phone call if you'd like to have a discussion on any of these articles or any other technology industry management topic. If you don't have time to reach out personally, please do post a comment directly to one of the articles if you have something to add on the topic. Sharing this newsletter or the individual articles contained in it with your colleagues and social media networks is also appreciated.


I would also welcome your call if you have a potential engagement to discuss. Please reach out to me at your convenience; our contact information is at the bottom of the newsletter. Let's move on to the articles: 



SaaS Startup: 5 Key Bootstrap vs. Fundraising Considerations


There Raising money from a Blue Chip VC is the sexy be-all, end-all of capitalization strategy for most SaaS startups. But is it always realistic and is raising outside capital always the right thing to do?  Read Article



The Importance of Content Marketing for Tech Startups


Content Marketing is a very mainstream online marketing activity these days, especially in the tech business. But since it is on the resource-intensive end of the marketing spectrum sometimes it isn't given the full attention that it deserves. Read on for why that's usually a mistake: Read Article


6 Egregious Habits of IT Company CEOs


Our final article this month reviews some of the most ineffective practices we've come across in the management of technology-based companies. Read on for a list of the worst offenses: Read Article


If you enjoy the articles, feedback in the form of comments or sharing this newsletter with your colleagues would be appreciated. 


If you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer FaceBook over LinkedIn, we also have Software Industry Management Group on that platform as well:


Lastly, please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to: 

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

If you'd like to talk about a specific potential engagement, start an introductory conversation or just say "hi", please contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting







PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior manageRs


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 



More Popular Articles















PJM Consulting and the logo are registered trademarks of PJM consulting
PJM Consulting - 10644 Amberglades lane, san diego, ca 92130. TEL: +1 858 792 1062 email