Happy New Year
and welcome to the PJM Consulting Newsletter--Winter 2016
Edition.
The weather seems
to be out-of-sorts and changing everywhere. In the Western US
we're moving from an extreme drought to a forecast
of historic rains this coming year. In the Eastern and Midwestern
US the Holiday Season more closely resembled a vacation in Florida than
typical late December weather.
Are the software and hardware tech
businesses as "off kilter" as the weather, or are things
moving along at a normal pace for this stage of our economic cycle? I'd
love to hear about the "micro" situation of your particular
company & market as well as how your business stands
relative to the overall "macro" economy. Or if you're an
investor, your portfolio's prospects relative to the macro economic
cycle. Give me a call or drop me an email if you'd like to contrast
your situation with what I'm seeing.
Let's move to the new articles for this
edition of the newsletter:
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Building an
Effective Tech Company Management Team
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There are myriad things
that can kill a startup software company in the crib, as well as many
more that can severely restrict the company's ability to grow to its
potential. But what are the toughest things to overcome? We'll
explore my list in this article: Read
Article
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How Much Product
Marketing Does a Tech Company Need?
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While
it may not look like it at first blush, getting the timing of this
important inflection point of ramping marketing in a technology company
is tougher than meets the eye. Hint: it's not generally "as soon
as possible" or "when the product's
ready". Take a look at this article to get my
view of optimally scaling your marketing efforts: Read
Article
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Technology
Monetization Strategies, Loss Leaders and the Network Effect
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Many tech companies are eventually successful. But
do most of their management teams do the upfront planning to raise
their odds of success, as well as also maximize the results of that
success? I believe that in many cases this planning isn't happening.
Here we suggests some fundamental aspects that should be considered in
that important planning process: Read Article
I hope you enjoy the articles, remember to leave a
comment or share with your friends if you find them useful.
Also, if you haven't joined already, check out
our Linkedin Networking/Discussion Group.
Software
Industry Management
Lastly, please keep us in mind for your consulting
or interim management needs. PJM Consulting offers a variety of
customized services that can improve the revenue and profitability
growth of your business, including but not limited to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
If you'd like to talk about a specific potential
engagement, start a general conversation or just say
"hi", please contact us
using the information at the bottom of this newsletter. Initial
consultations are always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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More Popular Articles
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