Building an Effective Tech Company Management Team

There are myriad things that can kill a startup software company in the crib, as well as many more that can severely restrict the company's ability to grow to its potential. But what are the toughest things to overcome? We'll explore my list in this article:  Read Article

How Much Product Marketing Does a Tech Company Need?

While it may not look like it at first blush, getting the timing of this important inflection point of ramping marketing in a technology company is tougher than meets the eye. Hint: it's not generally "as soon as possible" or "when the product's ready". Take a look at this article to get my view of optimally scaling your marketing efforts:  Read Article

Technology Monetization Strategies, Loss Leaders and the Network Effect

Many tech companies are eventually successful. But do most of their management teams do the upfront planning to raise their odds of success, as well as also maximize the results of that success? I believe that in many cases this planning isn't happening. Here we suggests some fundamental aspects that should be considered in that important planning process:  Read Article

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