Morettini On Management

The Quarterly Newsletter of PJM Consulting


Winter 2016




Happy New Year and welcome to the PJM Consulting Newsletter--Winter 2016 Edition.                                             

The weather seems to be out-of-sorts and changing everywhere. In the Western US we're moving from an extreme drought to a forecast of historic rains this coming year. In the Eastern and Midwestern US the Holiday Season more closely resembled a vacation in Florida than typical late December weather.

Are the software and hardware tech businesses as "off kilter" as the weather, or are things moving along at a normal pace for this stage of our economic cycle? I'd love to hear about the "micro" situation of your particular company & market as well as how your business stands relative to the overall "macro" economy. Or if you're an investor, your portfolio's prospects relative to the macro economic cycle. Give me a call or drop me an email if you'd like to contrast your situation with what I'm seeing.


Let's move to the new articles for this edition of the newsletter: 



Building an Effective Tech Company Management Team


There are myriad things that can kill a startup software company in the crib, as well as many more that can severely restrict the company's ability to grow to its potential. But what are the toughest things to overcome? We'll explore my list in this article:  Read Article



How Much Product Marketing Does a Tech Company Need?


While it may not look like it at first blush, getting the timing of this important inflection point of ramping marketing in a technology company is tougher than meets the eye. Hint: it's not generally "as soon as possible" or "when the product's ready". Take a look at this article to get my view of optimally scaling your marketing efforts:  Read Article


Technology Monetization Strategies, Loss Leaders and the Network Effect


Many tech companies are eventually successful. But do most of their management teams do the upfront planning to raise their odds of success, as well as also maximize the results of that success? I believe that in many cases this planning isn't happening. Here we suggests some fundamental aspects that should be considered in that important planning process:  Read Article


I hope you enjoy the articles, remember to leave a comment or share with your friends if you find them useful. 



Also, if you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management


Lastly, please keep us in mind for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to: 

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

If you'd like to talk about a specific potential engagement, start a general conversation or just say "hi", please contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting







PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior manageRs


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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