Hi,
Welcome to the New Year and
the Winter Edition of our Newsletter!
I hope your company and you personally had a great
2016 and are looking forward to even better things in 2017. There have
been a lot of political surprises in 2016 and worldwide financial
markets have reacted in a variety of ways. Regardless of where you fall
on the political spectrum, let's hope that the economic environment
going forward is a positive one for our software and hardware
businesses.
This newsletter contains three new articles which
cover a number of important topics on technology management
including how aggressively to deploy your IP, customer care,
lead nurturing, product pricing and promotion. Please use the
links below to explore the new articles as well a list of
past popular articles in the right column below.
Please call or email me if you'd like to have
an informal discussion on any of these articles, or any other
technology industry management topic. If you don't wish to engage
on a personal level but still have an opinion to offer, please consider
posting a comment directly to one of the articles.
I would also welcome your call if you have a
potential engagement to discuss. Please reach out to me at your
convenience; our contact information is at the bottom of the
newsletter. Now to the newsletter articles:
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Transparency vs.
Protecting Tech IP
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How protective are you of
your company's key IP? Are you so protective that you're not maximizing
its return? Here we discuss the delicate balance of IP protection and
deployment: Read
Article
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Pricing Fences,
Promotions & the 8 Deadly Sins of Customer Care
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At
first blush this article appears to be an eclectic mix of three
unrelated management topics. But it ties them all together in a
mini-case study on how to treat -- and not treat -- your current
customers: Read
Article
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Lead Nurturing
Programs for Tech Businesses
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There is a lot written and discussed on the topic of
how to constantly generate as many hot leads as possible and close them
quickly. I see a lot less discussion on the vagaries of categorizing
and nurturing leads that won't lead to immediate revenue. Here
we put forth some guidelines on how to structure YOUR lead
nurturing program: Read Article
Please enjoy the articles; feedback in the form of
comments or sharing this newsletter with your colleagues is
appreciated if you find them useful.
Also, if you haven't joined already, check out
our Linkedin Networking/Discussion Group.
Software
Industry Management
We also now have a FaceBook Software Industry
Management Group if that's your preferred social media platform:
https://www.facebook.com/groups/softwareindustrymanagement/
Finally, please do keep us in mind for your
consulting or interim management needs. PJM Consulting offers
a variety of customized services that can improve the revenue and
profitability growth of your business, including but not limited
to:
- Coaching/advice/mentoring
- Assistance with growth initiatives such as
a new division or M&A
- Creation of new marketing plans or
distribution strategies
- Provide Interim Senior Executives
If you'd like to talk about a specific potential
engagement, start an introductory conversation or just say "hi",
please contact us using the
information at the bottom of this newsletter. Initial consultations are
always no-cost!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting
assignment to meet your specific needs. Whether it's coaching or
mentoring, a strategic review, forward business planning,
M&A or another critical need, we'd be happy to discuss how we can
help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting
has many years experience in developing, growing and
restructuring multi-channel distribution networks. Whether you're
currently have a direct-only model and desire to explore a
partner network, have had a false start with a channel program
or just want a "best practices" review of a successful
program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
videos
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More Popular Articles
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