Morettini On Management

The Quarterly Newsletter of PJM Consulting


Spring 2018



Welcome to the Spring PJM Consulting Newsletter. No special topic to discuss in this edition - just 3 all new articles highly relevant to our industry, along with some "golden oldies" which you can find in the lower right corner of this newsletter. Feel free to ping me with your comments or questions if any of the content strikes a nerve.

Please reach out at your convenience; our contact information is at the bottom of the newsletter. Here are the new articles:



Does Blockchain Fit in Your Technology Stack?


One of the scorching hot topics in even the popular news media is cryptocurrency and its underlying Blockchain technology. Where does Blockchain go from here - does it become pervasive outside of Fintech? And most importantly, does it belong in your tech stack?  Read Article



Do You Have The Startup Support System To Go The Distance?


Pundits discuss the important "hard" aspects of startup businesses such as fundraising, marketing and product development ad nauseam. And those things are critically important. But I believe that the founders having a solid personal situation is equally important. Let's take a look at some often overlooked aspects of "support" than may be the difference between being able to make it the last mile of the startup journey - or not: Read Article


Tech Marketing on a Shoestring Budget


You've started your technology company and have created the product. But maybe you've had to bootstrap the company to that point, or development took longer than expected and you've run through your seed round of external funding. At any rate, you need to move forward to early marketing and sales VERY efficiently. Here we suggest some best practices in how to approach this difficult task: Read Article


We would love your feedback in the form of comments or sharing this newsletter with your colleagues would be appreciated.

If you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to:

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting












PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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