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Hi,
At this difficult and uncertain time I hope that this
spring edition of our newsletter finds you safe and well. Here in California we
are under a government order to "shelter in place", as
are many regions around the world. Life has taken on the eerie,
almost surreal feeling of being in a doomsday movie. It can't be real
life, right? But unfortunately, it is. So we're all in this together. I
urge you to follow the guidelines of your local health officials and
please do your best to help out your most vulnerable
neighbors, employees and colleagues.
Unfortunately, the "cure" to the
worldwide medical crisis is creating a likely second worldwide
crisis; an economic one. This may be unavoidable given the
seriousness of this new virus, but it has difficult
real-world financial consequences, as well. Some will be more affected
by this secondary crisis than others, but most of us will see some
impact to their business. Since this is a business newsletter, we will
focus on this second problem and leave the health crisis to the
experts.
First of all, I'd like to offer up an article which
I actually wrote during the LAST financial crisis (and has been since
refreshed for current relevancy). I think that most of the advice
contained in this article will still be useful during this time.
I'll caution that there is a some contrarian points on
how to approach management of your tech company during a crisis; with
proper disclaimers that YOUR company may not be well positioned to
utilize these contrarian approaches. The article is designed
to get you to look at crisis management from a different angle. Take a
look for yourself:
If you want to discuss this article, or just would
like to have an independent viewpoint on ANY issue on your mind,
please feel free to contact me using the email address or
phone number below.
Now on the the new articles:
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Are Angel
Investors Right for your Hardware or Software Business?
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Starting off we'll take a
look at a common type of investor in tech companies: the angel
investor. Does this type of investor have the right profile for
your specific business, market and development stage? Here are some
guidelines for your decision: Read
Article
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4 Common Types
of Legal Issues Facing Software and Hardware Tech Startups
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For
every tech CEO who isn't a "rehabilitated attorney", legal
topics and issues are often the last thing you'd like to think about.
For most of us, marketing and product development are MUCH more fun!
Yet sometimes these issues can have a crucial impact on your company's
ultimate success. In some cases they are ideally addressed
even BEFORE the formal formation of your company: Read
Article
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Social Media
Management Software Selection Tips
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Social media has become an incredibly important
communication and marketing channel for nearly every software and
hardware company CEO and CMO. But without technology it tends to be
very labor intensive to do a good job. Luckily, there are many good
social media management tools out there to greatly enhance your
company's productivity and generally make life easier. Here's a primer
on how to go about choosing the best social media tools for YOUR
business: Read Article
Your positive or negative feedback is always
welcomed, using the article comment fields or a personal email
note if you prefer. Sharing this newsletter or it's article
links with your colleagues is also appreciated.
If you haven't joined already, check out
our Linkedin Networking/Discussion Group.
Software Industry
Management
If you prefer Facebook over LinkedIn, we also
have a Software Industry Management Group on that platform as well:
https://www.facebook.com/groups/softwareindustrymanagement/
Please think of us for your consulting or interim
management needs. PJM Consulting offers a variety of customized
services that can improve the revenue and profitability growth of your
business, including the samples below:
- C-Level
Coaching/advice/mentoring
- Assistance with
growth initiatives such as a new division or M&A
- Creation
of new marketing plans or distribution strategies
- Provide
Interim Senior Executives
Contact us
using the information at the bottom of this newsletter. Initial
consultations are always complementary!
President, PJM Consulting
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Services
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PJM Consulting offers
"on-demand" management consulting and interim services for
software & hardware companies (and their VC/PE
investors). Contact us for a free consultation: More
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Senior Management Consulting
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PJM can design a consulting assignment
to meet your specific needs. Whether it's coaching or mentoring,
a strategic review, forward business planning, M&A or
another critical need, we'd be happy to discuss how we can help: More
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Product Management & Marketing
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We have special
expertise and experience in customer and market
facing activities. No matter whether its marketing
strategy, new product planning, entering new international markets,
or recruiting strategic partners, PJM Consulting can provide
customized assistance: More
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Distribution Channels
PJM Consulting has
many years experience in developing, growing and restructuring
multi-channel distribution networks. Whether you're currently have a
direct-only model and desire to explore a partner network,
have had a false start with a channel program or just want a "best
practices" review of a successful program--PJM can help: More
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PJM provides interim managers
such as CEO/COO/Division Managers and
VP-Sales/Marketing/Business Development on a full-time or part-time
basis: More
SaaS management Consulting
Our firm has a specialty in the
management of SaaS-based businesses. Whether you need a strategic
review of your SaaS business, targeted consulting in a specific area
of the business or an interim C-Level manager to fill a short term
hole, we can help: More
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