Morettini On Management

The Quarterly Newsletter of PJM Consulting







At this difficult and uncertain time I hope that this spring edition of our newsletter finds you safe and well. Here in California we are under a government order to "shelter in place", as are many regions around the world. Life has taken on the eerie, almost surreal feeling of being in a doomsday movie. It can't be real life, right? But unfortunately, it is. So we're all in this together. I urge you to follow the guidelines of your local health officials and please do your best to help out your most vulnerable neighbors, employees and colleagues.


Unfortunately, the "cure" to the worldwide medical crisis is creating a likely second worldwide crisis; an economic one. This may be unavoidable given the seriousness of this new virus, but it has difficult real-world financial consequences, as well. Some will be more affected by this secondary crisis than others, but most of us will see some impact to their business. Since this is a business newsletter, we will focus on this second problem and leave the health crisis to the experts.


First of all, I'd like to offer up an article which I actually wrote during the LAST financial crisis (and has been since refreshed for current relevancy). I think that most of the advice contained in this article will still be useful during this time. I'll caution that there is a some contrarian points on how to approach management of your tech company during a crisis; with proper disclaimers that YOUR company may not be well positioned to utilize these contrarian approaches. The article is designed to get you to look at crisis management from a different angle. Take a look for yourself:



If you want to discuss this article, or just would like to have an independent viewpoint on ANY issue on your mind, please feel free to contact me using the email address or phone number below.


Now on the the new articles:



Are Angel Investors Right for your Hardware or Software Business?


Starting off we'll take a look at a common type of investor in tech companies: the angel investor. Does this type of investor have the right profile for your specific business, market and development stage? Here are some guidelines for your decision:  Read Article



4 Common Types of Legal Issues Facing Software and Hardware Tech Startups


For every tech CEO who isn't a "rehabilitated attorney", legal topics and issues are often the last thing you'd like to think about. For most of us, marketing and product development are MUCH more fun! Yet sometimes these issues can have a crucial impact on your company's ultimate success. In some cases they are ideally addressed even BEFORE the formal formation of your company: Read Article


Social Media Management Software Selection Tips


Social media has become an incredibly important communication and marketing channel for nearly every software and hardware company CEO and CMO. But without technology it tends to be very labor intensive to do a good job. Luckily, there are many good social media management tools out there to greatly enhance your company's productivity and generally make life easier. Here's a primer on how to go about choosing the best social media tools for YOUR business: Read Article


Your positive or negative feedback is always welcomed, using the article comment fields or a personal email note if you prefer. Sharing this newsletter or it's article links with your colleagues is also appreciated.

If you haven't joined already, check out our Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including the samples below:

  • C-Level Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting
















PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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