Morettini On Management

The Quarterly Newsletter of PJM Consulting


Fall, 2018



For many of us in the Northern Hemisphere, the leaves are starting to turn and the air is beginning to chill. But the world economy is still chugging along at a steady if unspectacular rate. Trade tensions aside, let's all hope this continues for a bit longer.

Welcome to the Fall edition of the PJM Consulting Newsletter. As is customary we have three all new articles to share The topics of the three articles in this newsletter are varied: VC funding, SaaS prototypes and MVPs and a review of important KPI metrics for software and hardware companies. Please feel free to also check out some of our favorite articles from past newsletters, which you can view in the lower right.  I'd also be happy to hear from you with any questions or comments that you have on the newsletter content.

Reach out to us using the contact information at the bottom of the newsletter. Let's get to the new articles:



7 Reasons that VC Said No to your Startup


One of the most discussed (and interesting) topics in the startup software and hardware world is raising capital. And of course the focus of that discussion often revolves around that most romantic of investor types, the venture capitalist. We continue with that discussion by providing a list of common reasons that a VC will tell you "No"; along with some advice on how to avoid it:  Read Article



KPI Metrics for Software and Hardware Technology Company Success


How do you manage your technology business? Do you rely mostly on "gut feel", past experience or instinct? Or are you a quant/statistics nerd that needs to boil everything down to a number, to feel comfortable in your analysis and decisions? All of these approaches have merit. Here we look at some of the most important metrics to track as part of a tech company management process: Read Article


Planning your SaaS MVP


The best way to introduce a new SaaS product is a matter of some debate. It's important to have a product that can "win in the market". So it can't just be a stripped down "me too" product or near prototype. But if you code too long you may miss a market window, or end up with a "heavy" application that doesn't really meet user needs. Enter the concept of the MVP, or "minimum viable product". Here's how to build one, the RIGHT way: Read Article


Your feedback is always appreciated, wether you utilize the article comment fields or send a personal note. If you like what you read, sharing this newsletter with your colleagues is always appreciated.

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Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to:

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting












PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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