The Importance of Product Positioning Strategy for Tech Companies

Product positioning is a core task in any software or hardware company. The products themselves are important, but success of a good product isn't guaranteed without successfully molding an image of differentiation in the prospect's mind. Take a look at this article for further details as well as the pitfalls of a poor positioning process:  Read Article

The Ideal Age for a Tech Startup Founder is?

There are many articles out there, some opinion and some supported by research, on the best age to found a new startup company. My research uncovered articles professing practically every possible age range as optimal for startup activity. Read on for my review of what I found, as well as my own view on the subject : Read Article

Digital Transformation – is it Important in Tech Marketing?

The term "digital transformation" has been around for a while now, and is used - and misused - very broadly by vendors and others pushing their wares. Because of it's broad use by customers as well as vendors, ignoring this term is not practical for a large number of hardware and software companies. Read on for a discussion of this topic, including some best practices on its definition and usage: Read Article

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