Morettini On Management

The Quarterly Newsletter of PJM Consulting


FALL 2020



Welcome to our Fall Quarterly Newsletter. As this worldwide pandemic drags on with no certain end in sight, the abnormal has become normal. I know that many of you have taken actions that you never expected to be necessary to ensure the health of your business. 


But life goes on and business must continue. Please let us know about your company's challenges and solutions in this trying time. As always, we're here as a resource to you if there is anything we can do for you.


The fall edition of the newsletter again has 3 new articles, as well as our catalog of existing resources.


The first article covers the very important topic of positioning strategy in tech companies. Our second article provides our take on a much discussed topic in the tech world - the right time in your life to start up a company. Lastly, our third article discusses the importance of the term "digital transformation" in software and hardware marketing.


Please reach out if you'd like to discuss any of our articles - as well as anything else on your mind. Please contact me using the email address or phone number below.


Let's now go to the new articles for this quarter:



The Importance of Product Positioning Strategy for Tech Companies


Product positioning is a core task in any software or hardware company. The products themselves are important, but success of a good product isn't guaranteed without successfully molding an image of differentiation in the prospect's mind. Take a look at this article for further details as well as the pitfalls of a poor positioning process:  Read Article



The Ideal Age for a Tech Startup Founder is?


There are many articles out there, some opinion and some supported by research, on the best age to found a new startup company. My research uncovered articles professing practically every possible age range as optimal for startup activity. Read on for my review of what I found, as well as my own view on the subject : Read Article


Digital Transformation is it Important in Tech Marketing?


The term "digital transformation" has been around for a while now, and is used - and misused - very broadly by vendors and others pushing their wares. Because of it's broad use by customers as well as vendors, ignoring this term is not practical for a large number of hardware and software companies. Read on for a discussion of this topic, including some best practices on its definition and usage: Read Article


I always welcome your feedback, regardless of the nature of it. Please use the article comment fields or send a personal email note if you prefer. Sharing this newsletter or its article links with your colleagues is also welcomed.

If you haven't joined already, check out our Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including the samples below:

  • C-Level Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always complementary!


Phil Morettini 

President, PJM Consulting
















PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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