Morettini On Management

The Quarterly Newsletter of PJM Consulting


Winter 2018




Happy New Year!

Welcome to the Winter PJM Consulting Newsletter. I hope you had a great holiday season and are re-charged and ready to move your business to greater heights in the new year.

I'd love to hear from you if you have a technology industry or company-specific topic that you'd like to kick around.

Please reach out at your convenience; our contact information is at the bottom of the newsletter. Now on to the new articles:



The Tech Startup Company: Filling in the Gaps


Almost by definition, growing a software or hardware startup company is an exercise in "gap filling". No early stage company EVER has the ideal employees, product set or funding. Let's take a closer look at some of the common key gaps and how to overcome them :  Read Article



Building a SaaS Company on a Budget by Outsourcing


Building a SaaS company from startup to maturity requires a great deal of creativity, often times just to "stay alive" every day. In this article we'll take a look at one avenue to build a company with limited resources: Read Article


Securing the First 100 Customers for Your SaaS Startup


There are many difficult hurdles that need to be overcome in bring a software or hardware company from startup to maturity. There may be none more challenging than securing the initial customers: Read Article


If you enjoy the articles, feedback in the form of comments or sharing this newsletter with your colleagues would be appreciated.

If you haven't joined already, check out our  Linkedin Networking/Discussion Group.

Software Industry Management

If you prefer Facebook over LinkedIn, we also have a Software Industry Management Group on that platform as well:


Please think of us for your consulting or interim management needs. PJM Consulting offers a variety of customized services that can improve the revenue and profitability growth of your business, including but not limited to:

  • Coaching/advice/mentoring
  • Strategic Reviews
  • Assistance with growth initiatives such as a new division or M&A
  • Creation of  new marketing plans or distribution strategies
  • Provide Interim Senior Executives

Contact us using the information at the bottom of this newsletter. Initial consultations are always no-cost!


Phil Morettini 

President, PJM Consulting












PJM Consulting offers "on-demand" management consulting and interim services for software & hardware companies (and their VC/PE investors). Contact us for a free consultation: More


Senior Management Consulting


PJM can design a consulting assignment to meet your specific needs. Whether it's coaching or mentoring,  a strategic review, forward business planning, M&A or another critical need, we'd be happy to discuss how we can help: More


Product Management & Marketing


We have special expertise and experience in customer and market facing activities. No matter whether its marketing strategy, new product planning, entering new international markets, or recruiting strategic partners, PJM Consulting can provide customized assistance: More


Distribution Channels

PJM Consulting has many years experience in developing, growing and restructuring multi-channel distribution networks. Whether you're currently have a direct-only model and desire to explore a partner network, have had a false start with a channel program or just want a "best practices" review of a successful program--PJM can help: More 


Interim Senior managers


PJM provides interim managers such as CEO/COO/Division Managers and VP-Sales/Marketing/Business Development on a full-time or part-time basis: More


SaaS management Consulting

Our firm has a specialty in the management of SaaS-based businesses. Whether you need a strategic review of your SaaS business, targeted consulting in a specific area of the business or an interim C-Level manager to fill a short term hole, we can help: More 




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