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By Phil Morettini 1 Comment

Is a Strong Rolodex Important in Technology Businesses?

I get this comment all the time: “We’re looking for a VP-Sales/VP-Business Development/Sales Manager/Sales Rep with a strong Rolodex in the (pick your market segment) market”. Obviously I’m using “Rolodex” as a generic term in these days of CRM software. But how important is a strong Rolodex in the IT business, really? In my opinion, […]

Filed Under: B2C, Business Development, Corporate Strategy, enterprise software, General Management, hardware, sales, Startup/Early Stage Tagged With: B2B, consultant, consulting, CRM, direct sales, early stage, hardware, high tech, investor, management, market, market segment, marketing, Phil Morettini, PJM Consulting, product marketing, rolodex, sales force, semiconductor, software, startup, strategy, tech, technology, VC, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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