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By Phil Morettini Leave a Comment

The Importance of Product Positioning Strategy for Tech Companies

Product Positioning strategy is a topic which often is given short-shrift, especially early on in the life of a hardware or software company. But it’s not an issue that is peculiar to tech startups. I’ve run into positioning issues in technology businesses of all sizes, stages and categories, regardless of whether they are mobile software, […]

Filed Under: Product Marketing/Management Tagged With: 4Ps, hardware, marketing, positioning, positioning strategies, positioning strategy, product positioning, SaaS, software, tech, tech company, tech startup success, tech startups, technology company

By Phil Morettini 1 Comment

Are Angel Investors Right for your Hardware or Software Business?

As I’ve written before, obtaining VC funding is the holy grail among many early stage tech company founders. But with rare exceptions,  a startup company needs to hit some milestones, demonstrating proof of concept, product/market fit and usually significant revenue traction before VCs will seriously consider an investment.  In addition, for many companies VC funding […]

Filed Under: Financing, Startup/Early Stage Tagged With: Angel Funding, angel investment, Angel investors, friends and family funding, Funding Rounds, fundraising, hardware, SaaS, SaaS startup, software, Startup Management, tech, VC, VC funding

By Phil Morettini Leave a Comment

12 Common Hiring Mistakes in Tech Companies

Hiring well is one of the most difficult – and in my opinion critical – tasks for any tech CEO and his management team, especially in the early days. There are a lot of different approaches and opinions the optimal hiring process. There are a lot of software companies out there these days promising to […]

Filed Under: General Management, Operations Tagged With: consultant, consulting, Corporate Culture, early stage, hardware, high tech, hiring, hiring mistakes, HR, human resources, management, Phil Morettini, PJM Consulting, SaaS, software, startup, tech, tech company, tech company culture, tech company hiriing, technology

By Phil Morettini 2 Comments

KPI Metrics for Software and Hardware Technology Company Success

There is a range of operating styles among entrepreneurs in hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in the […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: ARR, burn rate, CAC, CEO, consultant, consulting, CRR, data analytics, early stage, failure rates, Gross Profit Margin, hardware, high tech, KPI metrics, KPIs, LTV, management, MRR, NPS, Phil Morettini, PJM Consulting, revenue, RGR, SaaS, software, startup, tech, technology, VC

By Phil Morettini Leave a Comment

Tech Marketing on a Shoestring Budget

When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]

Filed Under: Marcom, Online Marketing, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, market, marketing, marketing on a shoestring budget, Phil Morettini, PJM Consulting, product marketing, SaaS, shoestring marketing, software, startup, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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