PJM Consulting

  • Home
  • About Us
  • Services
    • General Management Consulting
    • Interim Executive Management
    • Product Management & Marketing
    • SaaS Management Consulting
    • Business Development Services
    • Distribution Channels
    • Digital Marketing Services
    • Sales Management Consulting
  • Morettini On Management Blog
  • Resources
    • NEWS
    • Morettini on Management Videos
    • LINKS
  • Contact Us
You are here: Home / Archives for Business Development

By Phil Morettini Leave a Comment

Business Diversification vs. Focus in Tech Companies

In my experience, the biggest factors which drives a company toward either a relentless focus on their core business or a penchant for adding new businesses is the background, personal experiences and attitudes of the CEO or founders. It really depends upon what these folks are used to and comfortable with. A CEO who came […]

Filed Under: Business Development, Business Models, Corporate Strategy, Mergers & Acquisitions, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, diversification, early stage, growth, hardware, high tech, management, Phil Morettini, PJM Consulting, SaaS, software, strategic advantage, strategic planning, strategy, tech, technology

By Phil Morettini 2 Comments

What the Heck is Customer Development?

The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]

Filed Under: Business Development, Business Models, Corporate Strategy, market research, Product Marketing/Management, Promotion, sales, Software/Product Development, Startup/Early Stage Tagged With: business model, channel sales, consultant, consulting, customer development, early stage, hardware, high tech, lean, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, software, startup, strategy

By Phil Morettini 2 Comments

Accessing Remote Software Markets

More often than not software companies start off selling and marketing in their home market. This isn’t always the case, but it is true in the vast majority of cases. Whether this home market focus is intended just to build an initial reference customer list of  10-20 customers, or lasts until the company build a […]

Filed Under: Business Development, Business Models, Corporate Strategy, Distribution Channels, Online Marketing, Startup/Early Stage Tagged With: business model, channel, channel sales, consultant, consulting, consumer software, direct sales, distribution, distributor, early stage, growth, online, Phil Morettini, PJM Consulting, SaaS, software, startup, strategy

By Phil Morettini 1 Comment

Is a Strong Rolodex Important in Technology Businesses?

I get this comment all the time: “We’re looking for a VP-Sales/VP-Business Development/Sales Manager/Sales Rep with a strong Rolodex in the (pick your market segment) market”. Obviously I’m using “Rolodex” as a generic term in these days of CRM software. But how important is a strong Rolodex in the IT business, really? In my opinion, […]

Filed Under: B2C, Business Development, Corporate Strategy, enterprise software, General Management, hardware, sales, Startup/Early Stage Tagged With: B2B, consultant, consulting, CRM, direct sales, early stage, hardware, high tech, investor, management, market, market segment, marketing, Phil Morettini, PJM Consulting, product marketing, rolodex, sales force, semiconductor, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Separating Technology Wheat from the Chaff

In software and hardware businesses new ideas, technologies and products come down the pike at a rapid-fire pace. Many fail immediately and some muddle along before finally fizzling out. Some meet with modest success. Only a very select few turn into long run, big time hits. How can you tell which products will become hits […]

Filed Under: Business Development, Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, consultant, consumer software, copyright, cost, cure looking for a disease, defensible, distribution, hardware, high tech, management, market, marketing, patent, Phil Morettini, PJM Consulting, product, product management, software, startup, strategic planning, strategy, tech, technology, trade secret, VC, Venture Capital

  • 1
  • 2
  • 3
  • 4
  • Next Page »

Article Categories

  • B2C
  • Business Development
  • Business Models
  • Corporate Strategy
  • Distribution Channels
  • enterprise software
  • Financing
  • General Management
  • hardware
  • Interim Executive Management
  • Marcom
  • market research
  • Mergers & Acquisitions
  • mid-market
  • Online Marketing
  • Operations
  • Pricing
  • Product Marketing/Management
  • Promotion
  • Retail
  • SaaS
  • sales
  • Social media
  • Software/Product Development
  • Startup/Early Stage
  • Uncategorized
  • VARs
  • Videos

Article Tags

B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

Article Archives

Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

Follow Us On Your Favorite Social Media

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Reddit
  • LinkedIn
  • Email
  • RSS Feed

 

Privacy Policy

Subscribe to the Morettini on Management Newsletter, Hosted on LinkedIn:

© 2004-2022 PJM Consulting Some Rights Reserved