When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]
6 Common Areas Where a Tech Company Startup Budget is Wasted
One of the most important skills that an early-stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task, as senior managers are dealing with so many unknowns. It is often hard to know where to spend – and where not to. Although […]
Lead Nurturing Programs for Tech Businesses
So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some email marketing, PPC, SEO, etc. Most likely accelerated by the fast-emerging AI tools of today. If your software or hardware company is more mature, you’ve done a LOT of these and probably a lot more in […]
Software Product/Market Fit
Finding the right Product/Market fit is probably the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]
VERY Early Stage Tech Sales & Marketing
There is a lot of different stuff written about sales and marketing, and even more specifically, tech sales & marketing. Much of it is very good. Some is awful. What I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, these […]
