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You are here: Home / Archives for product marketing

By Phil Morettini Leave a Comment

Tech Marketing on a Shoestring Budget

When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]

Filed Under: Marcom, Online Marketing, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, market, marketing, marketing on a shoestring budget, Phil Morettini, PJM Consulting, product marketing, SaaS, shoestring marketing, software, startup, tech, technology

By Phil Morettini 1 Comment

6 Common Areas Where a Tech Company Startup Budget is Wasted

One of the most important skills that an early stage technology management team really needs to have is the ability to objectively manage the startup budget. This is a very difficult task as senior managers are dealing with so many unknowns it is often hard to know where to spend – and where not to. […]

Filed Under: Corporate Strategy, Financing, Operations, Startup/Early Stage, Uncategorized Tagged With: B2B, budget, CEO, channel, channel sales, consultant, consulting, consumer software, Corporate Culture, distribution, early stage, high tech, legal expenses, management, Phil Morettini, PJM Consulting, Product Development, product marketing, Promotion, SaaS, sales, sales force, software, staff, startup, startup budget, Startup Management, strategy, tech, technology, travel expense, VC, Venture Capital

By Phil Morettini Leave a Comment

Lead Nurturing Programs for Tech Businesses

So you’ve put up a website, sent out a few press releases, done some social media marketing, maybe some PPC, SEO, etc. If your software or hardware company is more mature, you’ve done a LOT of all of these and probably a lot more in the way demand generation. Now that you’ve generated all of […]

Filed Under: Marcom, Online Marketing, Product Marketing/Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, lead nurturing, lead qualification, lead scoring, management, market, marketing, marketing automation, marketing campaigns, marketing process, marketing programs, nurture marketing, nurturing leads, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, SaaS, software, startup, tech, technology

By Phil Morettini 2 Comments

Software Product/Market Fit

Finding the right Product/Market fit is maybe the most important differentiator between success and failure of a new software company or product. Yet even though this software product/market fit should be obvious, it is often glossed over in the excitement of a new enterprise. Why is this? In some cases, people don’t really want to […]

Filed Under: Business Models, Corporate Strategy, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: channel sales, consultant, consulting, early stage, management, market, marketing, mobile, mobile software, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, SaaS, software, startup, strategy, VC, Venture Capital

By Phil Morettini 5 Comments

VERY Early Stage Tech Sales & Marketing

There is a lot of different stuff written about sales and marketing and even more specifically tech sales & marketing. Much of it is very good; some is awful. But what I think is an under-covered and under-appreciated aspect of sales and marketing activities is the earliest stages of a technology company’s existence. In fact, […]

Filed Under: Business Models, Corporate Strategy, Online Marketing, Product Marketing/Management, sales, Startup/Early Stage Tagged With: B2B, business model, CEO, consultant, consulting, direct sales, distributor, early stage, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, product marketing, Promotion, sales, sales force, software, startup, strategy, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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