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By Phil Morettini Leave a Comment

Technology Monetization Strategies, Loss Leaders and the Network Effect

Often software, hardware and Internet entrepreneurs pursue passion projects, or otherwise come across one of those “great ideas”; the ones that are depicted in cartoons with a light bulb turning on above someone’s head. Passion and great ideas are important components of a great new product and company, but unfortunately the list of key ingredients […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Pricing, SaaS, Startup/Early Stage Tagged With: consultant, consulting, consumer software, early stage, free, Freemium, hardware, high tech, loss leader, monetization, monetization strategies, monetization strategy, monetize, network effect, open source, Phil Morettini, PJM Consulting, product marketing, SaaS, software, startup, strategy, tech, technology

By Phil Morettini Leave a Comment

Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini 3 Comments

Software Go-To-Market Strategy and Tactics

It’s really hard to generalize what the very best approach to Go-to-Market is for a software product. Like most thing in technology marketing, it is highly dependent on the specifics of the situation. Are we talking about a startup or a billion dollar software company?–SaaS, Open Source or a mobile app?–a major new breakthrough application […]

Filed Under: Online Marketing, Pricing, Product Marketing/Management, Promotion Tagged With: consultant, consulting, go to market, market, marketing, Phil Morettini, PJM Consulting, product introduction, product management, product marketing, software, software introduction, strategy

By Phil Morettini Leave a Comment

Musings on Software Market Segmentation and TV Morning Shows

I like to check out one of the morning TV shows on one of the major US-based networks for a few minutes, as I’m eating my breakfast cereal. There are 3 major programs on at the start of the day: NBC’s Today Show (for a long time the traditional market leader), ABC’s Good Morning America […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, Pricing, Product Marketing/Management, Retail, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, channel sales, consultant, consumer software, distribution, early stage, marketing, Phil Morettini, PJM Consulting, product, Product Development, product management, product marketing, software, startup, strategy, tech, technology, VC, Venture Capital

By Phil Morettini Leave a Comment

Is Your Tech Business Marketing or Sales Driven?

Software and hardware business are often segmented by the vertical or horizontal market they’re targeting, their technology platform, small vs. large companies and so on. But one of the more important ways to segment tech businesses, which isn’t often discussed, is whether the company is sales-driven or marketing-driven in their customer acquisition strategies. A balanced […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Marcom, Online Marketing, Pricing, Product Marketing/Management, Promotion, SaaS, Startup/Early Stage Tagged With: B2B, business model, CEO, channel, channel sales, consultant, consulting, direct sales, distribution, early stage, hardware, high tech, management, market, marketing, online, Phil Morettini, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, tech, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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