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You are here: Home / Archives for enterprise software

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, early stage, growth, hardware, high tech, management, PJM Consulting, product, Product Development, software, startup, strategy, tech

By Phil Morettini 1 Comment

Platforms, Applications and the Software Market Lifecycle

In the early days of a software market segment people building new software often try to be all things to all people. The segment is usually growing fast and the idea is to meet as many market needs as possible. But as a segment expands, becomes more competitive (sometimes fiercely competitive) and eventually matures, the […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Mergers & Acquisitions, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: consultant, early stage, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, SaaS, software, startup, strategy

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Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

By Phil Morettini Leave a Comment

SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

By Phil Morettini Leave a Comment

The Family Run Tech Business

If you live in the world of venture-funded companies you may not have seen many software or hardware businesses that fit the traditional definition of a “Family Business”. But the vast majority of tech companies out there aren’t funded by institutional capital. Most are started the good old fashioned  way: self-funded, with an idea and […]

Filed Under: Corporate Strategy, enterprise software, General Management, hardware, Operations, Startup/Early Stage Tagged With: B2B, CEO, consultant, consulting, Corporate Culture, early stage, Family, Family Business, Family Run, growth, hardware, high tech, Independent Board, management, nepotism, Phil Morettini, PJM Consulting, software, startup, strategy, tech, technology, Venture Capital

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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