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You are here: Home / Archives for enterprise software

By Phil Morettini 1 Comment

Platforms, Applications and the Software Market Lifecycle

a In the early days of a software market segment, people building new software applications often try to be all things to all people. The idea of a “software platform” is usually not a consideration. The segment is typically growing fast, and the idea is to meet as many market needs as possible. But as […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Mergers & Acquisitions, Product Marketing/Management, Software/Product Development Tagged With: early stage, management, market, marketing, point applications, Product Development, product management, product marketing, SaaS, software, software applications, software platform, software platforms, startup, strategy

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Is Microsoft Mobile Office Going Freemium a Good Move?

As many of you know, Microsoft recently announced that the mobile (phone & tablet) versions of the Office Suite will now be free. Microsoft previously had free mobile versions for some of the mobile platforms, but they were severely limited in functionality. There will now be free versions available on all key platforms–alleged with good […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Pricing, Product Marketing/Management, SaaS Tagged With: B2B, business model, consulting, consumer software, Google, market, marketing, Microsoft, ms office, online, Phil Morettini, PJM Consulting, SaaS

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SaaS Development Gone Wild

Technology tends to speed up everything. Mostly this is good…but sometimes not so much. Smartphones, for example are one of the greatest thing invented, providing consumers with tremendous added convenience, productivity and mobility as well as greatly increased our ability to multitask. But there are often unintended consequences that come with otherwise fantastic technological advances. […]

Filed Under: B2C, Business Models, enterprise software, SaaS, Software/Product Development Tagged With: agile, B2B, consultant, consulting, consumer software, Phil Morettini, PJM Consulting, Product Development, product management, SaaS, software

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Shadow IT in the Enterprise

If you’ve ever worked in a large corporation or been in the enterprise software or hardware business for any length of time, you’re familiar with the frustrations expressed by AND about the IT department. The IT department is typically the scorn of many folks who rely on them for the systems and support which allow […]

Filed Under: Corporate Strategy, enterprise software, hardware, Product Marketing/Management, SaaS, sales, Startup/Early Stage Tagged With: B2B, business model, BYOD, cloud, Cloud Computing, Cloud Services, cloud-based, direct sales, hardware, high tech, iPhone, IT, IT department, management, marketing, Phil Morettini, PJM Consulting, SaaS, security, Shadow IT, software, Stealth IT, tech, technology, VP Sales and Marketing

By Phil Morettini 3 Comments

The Microsoft Reorg – Good or Bad Idea?

By now most of you have at least heard that Microsoft has announced a long rumored major reorganization of the company. It was announced in a company-wide email from CEO Steve Ballmer. Let me say first of all that I think Mr. Ballmer takes an inordinate amount of grief. I also think that he has […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS Tagged With: Apple, B2B, Ballmer, business model, Centralized, CEO, consultant, consulting, consumer software, decentralized management, growth, high tech, management, Microsoft, Organizational Structure, P&L, Phil Morettini, PJM Consulting, SaaS, software, strategy, tech, technology, Wall Street

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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