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You are here: Home / Archives for top down marketing

By Phil Morettini Leave a Comment

Enterprise Tech Sales: Top Down Selling vs. Bottom Up Marketing

Selling strategy is an under-appreciated aspect of a technology company’s overall business model strategy. Far too often I find the decision on how to approach sales being made haphazardly, or in many cases, not intentionally at all! A company will often just start hiring sales reps and turning them loose, with little upfront consideration on […]

Filed Under: sales Tagged With: bottom up marketing, bottom up sales, enterprise, enterprise marketing, enterprise sales, enterprise selling, sales strategy, top down, top down marketing, top down sales, top down selling

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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