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By Phil Morettini 5 Comments

How Important Is Ease-Of-Use In The Software Business?

In short–it’s CRITICAL. To some, this statement might appear to be a big “DUH, of course it’s important”. This seems obvious to anyone with software industry experience. In practice, excellent software usability is quite difficult to achieve. It doesn’t matter if you’re in B2B or B2C–building a traditionally licensed product, SaaS, mobile, or Open Source. […]

Filed Under: enterprise software, Product Marketing/Management, SaaS, Software/Product Development Tagged With: B2B, B2C, community support, consumer software, ease of use, low touch, open source, product, Product Development, product management, progressive disclosure, SaaS, software, software ease of use, software help, software wizard, sofware usability, UI

By Phil Morettini Leave a Comment

BYOD, Enterprise Mobile ISVs and Cross-Platform Support

One of the hottest trends in the technology industry these days is the phenomenon know as “Bring your own Device” or BYOD. For IT departments, this is the latest control-related nightmare they loath so much. The original technological shift from Mainframes to Minis and PCs was probably the start of many control-related sleep disturbances and […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, Product Marketing/Management, Software/Product Development Tagged With: Android, Blackberry, bring your own device, business model, BYOD, consultant, consulting, cross-platform, iOS, iPhone, ISV, IT, marketing, Microsoft, mobile, mobile software, Phil Morettini, PJM Consulting, product, Product Development, product marketing, product planning, software, software developer, strategy, tech, technology

By Phil Morettini Leave a Comment

A Software Startup Video Case Study

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, Mergers & Acquisitions, sales, Software/Product Development, Startup/Early Stage, VARs, Videos Tagged With: B2B, channel, channel sales, consultant, direct sales, distribution, distributor, early stage, high tech, M&A, management, marketing, Phil Morettini, PJM Consulting, product, Product Development, software, startup, strategy, tech, technology, VAR

By Phil Morettini Leave a Comment

Selling and Marketing Software Through the VAR Channel: Morettini on Management Video Series

Follow Phil Morettini and Morettini on Management via Twitter, Facebook, LinkedIn, RSS, or the PJM Consulting Quarterly Newsletter. Contact Phil directly at info@pjmconsult.com If you liked this post please share it with you colleagues using the “share” buttons below:

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Promotion, SaaS, sales, Startup/Early Stage, VARs, Videos Tagged With: B2B, business model, channel, channel sales, consultant, distributor, marketing, Phil Morettini, PJM Consulting, SaaS, sales, software, VAR

By Phil Morettini 5 Comments

Are There Any Software Segments The Cloud Won’t Swallow?

It’s become pretty clear in the last couple of years that we are heading irrevocably toward a cloud-dominated future in the software business. The evidence is irrefutable. To attempt to get a traditionally licensed PC or enterprise software business funded by an institutional investor would be a suicide mission these days. Whether it’s SaaS, PaaS, […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: application service provider, ASP, business model, cloud, Cloud Computing, cloud-based, consultant, consulting, consumer software, hardware, high tech, IaaS, internet, management, market, mobile software, on premises software, online, open source, PaaS, Phil Morettini, PJM Consulting, SaaS, security, service levels, software, strategy, tech, technology, traditional software license, traditionally licensed, VC, Venture Capital, web-based software

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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