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By Phil Morettini 2 Comments

Market Research for Software Products

One of the very most important activities in any software business is market research. This is true whether you have a clean-sheet startup company or a multi-billion dollar industry giant, as well as if you produce traditional licensed product, SaaS, Open Source, mobile software, etc. Building products which meet marketplace needs and that the target audience will really […]

Filed Under: Business Models, Corporate Strategy, enterprise software, General Management, market research, Product Marketing/Management, SaaS, Software/Product Development, Startup/Early Stage Tagged With: business model, CEO, consultant, consulting, developer, early stage, management, market, market research, marketing, online, Phil Morettini, PJM Consulting, product, Product Development, product manager, product marketing, production code, SaaS, software, startup, strategy, target market

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B2B business model CEO channel channel sales consultant consulting consumer software Corporate Culture direct sales distribution distributor early stage Google growth hardware high tech internet M&A management market marketing Microsoft online Phil Morettini PJM Consulting product Product Development product management product marketing Promotion SaaS SaaS startup sales sales force seo software startup Startup Management strategy tech technology VAR VC Venture Capital

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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