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You are here: Home / Archives for early stage

By Phil Morettini 2 Comments

KPI Metrics for Software and Hardware Technology Company Success

There is a range of operating styles among entrepreneurs in hardware and software companies. Some CEOs are “quants”; very numbers oriented. Others, especially in the early days, base most of their strategic decisions on experience, feel and “gut”. I believe that there is room for both of these approaches in strategy development; especially in the […]

Filed Under: Corporate Strategy, Operations, Startup/Early Stage Tagged With: ARR, burn rate, CAC, CEO, consultant, consulting, CRR, data analytics, early stage, failure rates, Gross Profit Margin, hardware, high tech, KPI metrics, KPIs, LTV, management, MRR, NPS, Phil Morettini, PJM Consulting, revenue, RGR, SaaS, software, startup, tech, technology, VC

By Phil Morettini 1 Comment

The End of a Tech Startup Journey: 6 Signs a Company is Failing

No entrepreneur goes into their software or hardware technology startup with the idea that it will fail. But sadly, more often than not it will. I’ve written repeatedly about the key qualities and activities required for startup company success. Before you read on, remember that NOT giving up easily is VERY high on the list! […]

Filed Under: Corporate Strategy, General Management, Startup/Early Stage Tagged With: business model, consultant, consulting, early stage, growth, high tech, M&A, management, Phil Morettini, PJM Consulting, Product Development, SaaS, Signs a company is failing, software, startup, strategy, tech, technology, Venture Capital

By Phil Morettini Leave a Comment

Handling the Emotions of the Startup Journey

You’ve had a great idea for a new product or service and have decided to act upon it by forming a new startup company. You’ve enlisted a couple of co-founders with complementary skills, gotten some seed capital and built a prototype or MVP. How exhilarating! Also physically exhausting, emotionally draining and potentially straining on the […]

Filed Under: General Management, Startup/Early Stage Tagged With: consultant, consulting, early stage, management, Phil Morettini, PJM Consulting, startup, startup journey, startup marathon, tech

By Phil Morettini 2 Comments

Can You Do an Internal Startup Within a Large Corporation?

This is an interesting question. For the purposes of this article, we will define an internal startup as a new business unit which doesn’t fit neatly within the confines of larger, mature company’s existing business activities. The general answer seems like it should be “yes”! But in practice, there are many unique “gotchas” which can […]

Filed Under: Business Models, Corporate Strategy, Startup/Early Stage Tagged With: business model, consultant, Corporate Culture, corporate startup, early stage, growth, high tech, internal startup, intrapreneur, management, Phil Morettini, PJM Consulting, software, startup, strategy, tech, VC

By Phil Morettini Leave a Comment

Tech Marketing on a Shoestring Budget

When you’re starting a hardware, semiconductor, mobile software or SaaS company there is more often than not a need to create some very early traction. There are a few startups that are able to get strong external funding from a standing start, notably successful entrepreneurs on the second or third startup, companies with a strong […]

Filed Under: Marcom, Online Marketing, Startup/Early Stage Tagged With: consultant, consulting, early stage, hardware, high tech, market, marketing, marketing on a shoestring budget, Phil Morettini, PJM Consulting, product marketing, SaaS, shoestring marketing, software, startup, tech, technology

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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