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By Phil Morettini 3 Comments

VAR vs. Retail Distribution in Software and Technology Markets

There is always a lot of talk in the software and hardware industries about distribution through the “Channel”. Generically that means selling through some type of a third party company, rather than selling directly to the end customer. But in reality the “Channel” includes a wide variety of disparate types of third party resellers. Today […]

Filed Under: Business Development, Distribution Channels, Retail, VARs Tagged With: 3rd party, channel, channel conflict, channel sales, consultant, consulting, consumer software, distribution, hardware, high tech, margins, marketing, multi-channel, Phil Morettini, PJM Consulting, reseller, Retail, retailer, software, strategy, tech, technology, turnover, VAR

By Phil Morettini 1 Comment

Retail Distribution of Software Products

Selling software at retail at one point in time was the “Holy Grail” for consumer, home office and small office software suppliers. That’s where the volume was. Everything that a company did starting up was intended to build enough volume to get into a distributor, so they could then pursue shelf space at the major […]

Filed Under: B2C, Corporate Strategy, Distribution Channels, Pricing, Promotion, Retail Tagged With: consumer, consumer software, distribution, distributor, home office, internet, ISV, Retail, retail software, retailer, small office, software, SOHO

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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