There is always a lot of talk in the software and hardware industries about distribution through the “Channel”. Generically, that means selling through some type of a third-party reseller company, rather than selling directly to the end customer. But in reality, the “Channel” includes many disparate types of third-party resellers. Today we’ll look at when […]
Channel Pricing Strategy for Software and Hardware Products
Pricing software products and SaaS offerings is always a difficult exercise. With high product development costs, but very low costs of goods sold, there are many different pricing strategies that people have followed successfully (and not so successfully!) over time. Somewhat surprisingly, pricing hardware products is a bit simpler. A hardware business is much more […]
