No one answers the telephone anymore. What does this signal about the importance of customer service? At least, technology companies in the US surely don’t answer the phone. Not many, anyway. With big companies, you are either presented with an endless phone tree–“press 1 for a company directory”–or that “favorite” communications technology. Yes, the cheerful […]
Retail Distribution of Software Products
Selling software at retail at one point in time was the “Holy Grail” for consumer, home office and small office software suppliers. That’s where the volume was. Everything that a company did starting up was intended to build enough volume to get into a distributor, so they could then pursue shelf space at the major […]
