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By Phil Morettini 3 Comments

Software Product Marketing: Horizontal vs. Vertical

An important discussion for most software companies–both in the software product planning stage and in the downstream active software product marketing phase–is the manner in which the product will be marketed. The decisions to be made in each of these phases are separate, but closely related. The discussions on this topic need to happen regardless […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, enterprise software, Product Marketing/Management, Promotion, SaaS, Software/Product Development Tagged With: business model, channel sales, consultant, consulting, early stage, horizontal market, horizontal marketing, marketing, open source, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, product planning, Promotion, SaaS, Software as a Service, software product marketing, strategy, traditionally licensed, VAR, vertical market

By Phil Morettini 5 Comments

Are There Any Software Segments The Cloud Won’t Swallow?

It’s become pretty clear in the last couple of years that we are heading irrevocably toward a cloud-dominated future in the software business. The evidence is irrefutable. To attempt to get a traditionally licensed PC or enterprise software business funded by an institutional investor would be a suicide mission these days. Whether it’s SaaS, PaaS, […]

Filed Under: B2C, Business Models, Corporate Strategy, enterprise software, General Management, Operations, SaaS, Software/Product Development Tagged With: application service provider, ASP, business model, cloud, Cloud Computing, cloud-based, consultant, consulting, consumer software, hardware, high tech, IaaS, internet, management, market, mobile software, on premises software, online, open source, PaaS, Phil Morettini, PJM Consulting, SaaS, security, service levels, software, strategy, tech, technology, traditional software license, traditionally licensed, VC, Venture Capital, web-based software

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Company Profile

PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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