The hiring of salespeople is often one of the most frustrating aspects of staffing a software or hardware company. In fact, it’s often viewed as a… Necessary Evil Particularly in the startup phase of a software or hardware company, the CEO and many of the senior management has often come from a technical (or at […]
Pricing High Tech Products
Pricing is always an interesting topic, but even more so in the Hardware and Software worlds. In the consumer products business, if there is a package of frozen peas from Green Giant priced at $3.99, you’re not likely to see someone else offering the same-size package of peas at $19.99. But it’s different for SaaS […]
High Tech Management & Leadership
What makes a great manager or leader in a High Tech company? Is it great technical knowledge or skill? Or is it the ability to be endlessly affable and convince people to do what you want, by the strength of likeability and personal relationships? Maybe getting people to perform by fear or grudging respect that […]
International Distribution of Software Products
Have you ever heard (or thought) the following? “We’re an early-stage software company. We’ll attack our home market first, then consider selling software internationally later.” Wrong answer! (In a lot of cases, anyway). I have worked with a lot of SaaS, infrastructure, and mobile software companies in my career and I hear something similar to […]
