The discussion on whether tech companies need remote offices has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends upon many factors. Including but not limited to: Your personal […]
Extending ROI With Spin Off Technology Products
If a basic technology has a horizontal appeal, it can be quite profitable to spend a modest amount of additional effort to spin off technology of this type to other adjacent markets that the company is currently not serving. However, many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Building an Effective Tech Company Management Team
The process for successfully following this article’s headline may seem pretty obvious: hire great people! At a very simplistic level, of course, that is the answer. But as you look closer at this important activity, the situation appears complex and nuanced. First, there is a limited number of “great people. And every software or hardware […]
How Much Product Marketing Does a Tech Company Need?
This seems like an odd question to those in the software and hardware technology business. Those who actually value product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases, that’s not […]
