Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]
Navigating IoT Technology Market Opportunities
The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]
Building an Effective Tech Company Management Team
The process for successfully following this article’s headline may seem pretty obvious; hire great people! At a very simplistic level, of course, that is the answer. but as you look deeper into this very important activity the situation appears much more complicated and nuanced. First of all, there is a limited number of “great people” […]
How Much Product Marketing Does a Tech Company Need?
This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]
7 Biggest Issues Faced by Management Teams in Mature Software Companies
So you’ve broken through that difficult startup phase, become profitable and maybe even have reached a dominant share of you market segment. Times are good and that usually lasts for a while. You’ve become what’s known as a mid-sized or even a large software company. In much of this article we’ll refer to this stage […]
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