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By Phil Morettini Leave a Comment

The Remote Office in Tech Sales & Marketing

The discussion on whether you need a remote office or offices in software and hardware companies is one which has diverse opinions. While it may seem like a simple topic on the surface, the decision to spend precious resources on additional physical locations is actually quite complex. Where your opinion falls on this topic depends […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, sales Tagged With: B2B, channel, channel sales, consultant, consulting, direct sales, distribution, distributor, early stage, growth, hardware, high tech, market, marketing, Phil Morettini, PJM Consulting, Promotion, SaaS, sales, sales force, software, startup, strategy, tech, technology

By Phil Morettini 1 Comment

Extending ROI With Spin Off Technology Products

Many software and hardware businesses, particularly smaller ones, are religiously focused on a specific vertical market and don’t think to spin off technology for other purposes. As well they should; focus is one of the most important attributes that can bring a business from startup to a strong growing business. This is often one of […]

Filed Under: B2C, Business Models, Corporate Strategy, Distribution Channels, enterprise software, General Management, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, channel, consumer software, distribution, early stage, growth, hardware, high tech, management, PJM Consulting, product, Product Development, software, startup, strategy, tech

By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini 1 Comment

Building an Effective Tech Company Management Team

The process for successfully following this article’s headline may seem pretty obvious; hire great people! At a very simplistic level, of course, that is the answer. But as you look deeper into this very important activity the situation appears much more complicated and nuanced. First of all, there is a limited number of “great people” […]

Filed Under: Corporate Strategy, General Management, Operations, Startup/Early Stage Tagged With: CEO, consultant, consulting, Corporate Culture, cultural fit, early stage, growth, hardware, high tech, management team, Phil Morettini, PJM Consulting, software, startup, strategy, talent, tech, technology

By Phil Morettini Leave a Comment

How Much Product Marketing Does a Tech Company Need?

This will seem like an odd question to those in the software and hardware technology business who actually value via product marketing! I happen to fit into that category myself, of course. If you’re of this viewpoint, it’s tempting to answer this question with the obvious “as much as possible”! But in some cases that’s […]

Filed Under: Corporate Strategy, General Management, Marcom, market research, Product Marketing/Management, Startup/Early Stage Tagged With: CEO, channel, consultant, consulting, direct sales, distribution, early stage, growth, hardware, high tech, management, marketing, PJM Consulting, product management, product marketing, Promotion, software, startup, strategy, technology

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PJM Consulting
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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