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By Phil Morettini Leave a Comment

Navigating IoT Technology Market Opportunities

The Internet-of-Things (IoT) as a market is at once both a simple and complex concept. In some respects this market has been around for a long time. But like many hyped market trends it has been renamed as time went on, with IoT being the most recent moniker and the one that has stuck. I […]

Filed Under: B2C, Business Models, Corporate Strategy, hardware, Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: B2B, business model, consultant, consulting, consumer software, early stage, growth, hardware, high tech, internet, Internet of Things, IoT, management, market, market research, Phil Morettini, PJM Consulting, Product Development, software, startup, strategy, tech

By Phil Morettini 2 Comments

You Should Hire Your First Product Manager When……

In a technology startup company, many functions are deemed “critical”. Unless the company is heavily funded, probably by institutional capital, even some of the most critical functions are often not individually staffed in the beginning. Much of the time, a founder or early employee splits time between several functions, doing the best he or she […]

Filed Under: Product Marketing/Management, Software/Product Development, Startup/Early Stage Tagged With: early stage, first product manager, hardware, high tech, management, market, marketing, Product Development, product management, product manager, product marketing, product planning, software, software product manager, startup, strategy, tech, tech product manager, technology

By Phil Morettini 1 Comment

Platforms, Applications and the Software Market Lifecycle

a In the early days of a software market segment, people building new software applications often try to be all things to all people. The idea of a “software platform” is usually not a consideration. The segment is typically growing fast, and the idea is to meet as many market needs as possible. But as […]

Filed Under: Business Models, Corporate Strategy, enterprise software, Mergers & Acquisitions, Product Marketing/Management, Software/Product Development Tagged With: early stage, management, market, marketing, point applications, Product Development, product management, product marketing, SaaS, software, software applications, software platform, software platforms, startup, strategy

By Phil Morettini 2 Comments

Corporate Constraints in Tech Product Strategy Development

It’s obviously important to have as good a product strategy as possible in any company, but especially in the dynamic, fast-moving markets that software and hardware companies often compete in. Corporate strategy development is critical for tech product companies. But I also subscribe to the old notion that it’s better to have an average strategy […]

Filed Under: Business Models, Corporate Strategy, Distribution Channels, General Management, Product Marketing/Management, Software/Product Development Tagged With: business model, CEO, channel sales, corporate strategy, hardware, high tech, management, market, marketing, product, product management, strategy, strategy development, tech

By Phil Morettini 3 Comments

What the Heck is Customer Development?

The term “customer development” has been floating around for a number of years now, although it seems to have gotten more play in the last couple. Regardless, it’s one of the most common buzzwords added to the technology business vernacular in recent times. I lump it in the buzzword box with “agile”, “lean-(anything)”, “growth hacking”, […]

Filed Under: Business Development, Business Models, Corporate Strategy, market research, Product Marketing/Management, Promotion, sales, Software/Product Development, Startup/Early Stage Tagged With: business model, channel sales, consultant, consulting, customer development, early stage, hardware, high tech, lean, management, market, marketing, Phil Morettini, PJM Consulting, Product Development, product management, product marketing, Promotion, software, startup, strategy

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PJM Consulting

10644 Amberglades Lane
San Diego, CA 92130
(858)792-1062

Founded 2001
Management Consulting & Interim Executives for Software and Hardware Companies

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